Generating More Patients Faster With Lower CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our plastic surgery and cosmetic surgery PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid search campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
There are plenty of people looking to get face lifts, liposuction, breast augmentation, nose reshaping, or eyelid lifts in an effort to enhance their looks and self-confidence, which brings a lot of competition within the cosmetic surgery industry.
Whether you realize it or not, people use online search engines as the first step in the search to find the best plastic surgeons closest to where they live. No matter what kind of plastic surgery you specialize in, you want to be noticed by being at the top of Google search results and with plastic surgery being one of the fastest growing medical industries in the United States, having a strong presence online is imperative.
The fastest, most efficient way to gain exposure and bring people in your area to your plastic surgery practice is by implementing a solid PPC strategy. But if you don’t know where to start, our plastic surgery PPC management company can help. Our dedicated cosmetic surgery PPC professionals know how to target the right keywords that attract new and qualified patients by using informative, eye-catching ad copy that amplifies your business and marketing message. But we don’t stop there- we will then optimize your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and giving patients the results they are after.
According to a recent study, paid search accounts for an 80 percent increase in brand awareness. On top of that, 46 percent of people who are Googling keywords to find information they need can’t decipher between paid advertisements and organic search results. This means that a PPC campaign done right is a great way to get to the top of the SERPs and get noticed by people who are looking for your type of cosmetic services. However, it can cost more time and money trying to figure it out yourself than partnering with professional PPC experts. So, just like we wouldn’t try to perform liposuction on ourselves, you shouldn’t go into digital marketing alone either.
Our plastic surgery PPC experts already know that people looking for body enhancements are looking at how the procedure is performed, before and after pics, and costs. We understand all of this and after learning more about your goals, we dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your cosmetic surgeons get noticed and drives patients to want to find out more. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary.
Our plastic cosmetic surgery PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location plastic surgery and cosmetic surgery practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple plastic surgeons online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant plastic surgery terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity cosmetic surgery patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping plastic surgery and cosmetic surgery practices grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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