Performance Marketing For Physical Therapy Clinics

Not really. If you have a great-looking website that works well, we can move on to planning your digital marketing campaign. We require you to have your website on WordPress because otherwise, we may run into various optimization challenges. We highly recommend WordPress to our clients because it’s easy to use, highly customizable, has a well-designed backend, and is a great CMS for SEO.

If your website is not on WordPress, our web design experts will be more than happy to help with migration. On a side note, we can also help you develop a new website from scratch. We specialize in creating patient-centric healthcare websites that look great and feature a strong SEO foundation. Furthermore, we ensure that your website works flawlessly on desktop and mobile devices.

Once we’re done, you’ll have a sleek-looking website with a scalable framework that grows with your physical therapy practice.

It depends. One thing you should know about digital marketing is that it takes time. Although you may experience seemingly instantaneous results, like a viral blog post, they’re still a product of a broader strategy that takes time to develop and execute. Any agency that tells you they can achieve results in a matter of weeks is likely lying or using black-hat tactics–the latter is a surefire way to receive penalties from search engines and ad platforms.

Based on our experience, the manifestation of results depends on various factors like marketing maturity, competition, and requested services. For example, launching a PPC campaign is quicker, and you may see it take off within 90 days. In contrast, SEO is a foundational marketing strategy that takes time to stand up, develop, and refine, so you’ll likely see results in three to six months to a year.

Even if you don’t see results immediately, you can trust that your Cardinal team is working behind the scenes. We always set performance metrics for all our clients every three months. Plus, we regularly provide in-depth reports, KPIs, and strategy roadmaps to keep our clients in the loop.

Sure, if you want us to. Cardinal is the nation’s top full-service digital marketing agency that provides best-in-class marketing solutions for healthcare groups. Our core services include SEO, PPC management, Facebook Ads marketing, conversion rate optimization (CRO), web design, and reputation management. However, we don’t provide email marketing, organic social media posts, and offline marketing (e.g., print, TV, etc.).

As your strategic growth partner, the goal of our 60+ person team is to leverage our extensive knowledge and experience in the healthcare space to develop a winning campaign for your PT practice. Even if you already have an in-house marketing team, we’re open to collaborating as partner consultants.

An inefficient PPC campaign is an ongoing drain of marketing resources. Fortunately, optimized PPC management is one of our core services. For starters, our PPC team will audit and restructure your account at a campaign level, ensuring it’s in a state to leverage Google’s automated bidding strategies. A tight and adequately structured PPC account is a surefire way to reduce CPA.

With your account optimized for efficiency, your Cardinal team will be in a better position to evaluate keyword performance and develop new strategies. Essentially, we will nurture high-performing keywords, maintain a list of negative keywords, and pause poorly-performing keywords.

Finally, we can amp up your Ad Quality score by revamping your ad copy and visuals and creating a high-quality landing page experience.

Of course. As your strategic growth partner, our goal is to support your top priorities and service lines that matter most to your bottom line. Suppose you target patients looking for services like manual therapy, Kinesio-taping, or mobility exercises. In that case, Cardinal is the agency that will help you book those types of patients.

One of the main strategies we can use is to launch a robust paid social media marketing campaign via Facebook Ads. The most popular social media platform has advanced targeting parameters that will give us coverage for various touchpoints of the patient journey. With Facebook Ads, we can enhance awareness for your PT brand and generate early demand among local users.