Maximize ad spend and increase social media presence with a custom Facebook advertising strategies that bolster brand awareness and your patient pipeline.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Complex pharmaceutical decisions take time; our strategy nurtures them at every step until they’re ready to book.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your brand, helping you optimize revenue and boost your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
For pharmaceutical brands, there’s a lot of value to having a Facebook, LinkedIn, or other social media account promoting your product. Not only does social media provide another venue to get out in front of potential patients, it is where everyone is spending their time these days. Pharmaceutical brands that have social media accounts get noticed, and actively engaging with your followers shows that you care thus improving your trust and credibility.
Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients looking to add years onto their life with innovative and effective treatments can easily get the information they need.
Our comprehensive pharmaceutical social media advertising agency ensures that patients consider you over any other brand when looking for medication. Potential patients want to find someone they can trust, has the success rates to be able to back up their brand, and be able to put a face to the people who can treat their health issues and improve their quality of life.
Customized Social Media Plans
Cardinal works with your brand to put together a customized social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust. We also take the time to meet with you right here in the area to analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better ROI.
Content Writing
Whether you need someone to regularly create Facebook posts or manage a blog on your website to share to your social media networks, Cardinal’s experienced writers can consistently provide fresh content, utilizing SEO and your top keywords while still providing quality, engaging copy.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
We’re all about copywriting that converts. Every single ad Cardinal creates for your pharmaceutical brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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