Pediatrics Marketing Guide: Tips & Strategies for Increasing Patient Acquisition
Parents want the best for their children, especially regarding healthcare. When choosing a pediatrician, parents will consider not only the...
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SEO For High-Growth Pediatric Practices
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Healthcare Heroes, Meet Your SEO Squad.
Supercharge Growth With Powerful Multi-location SEO Strategies.
SEO To Ignite Growth
The Strategic Growth Partner Helping Multi-location Organizations Rank
As the #1 SEO agency in healthcare, we’ve helped hundreds of pediatricians, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
Growth-Oriented SEO
Cardinal’s SEO Services Stand Out From Pediatrics The Crowd
Scalable SEO Strategies
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new locations and markets. Through complex mergers and acquisitions or de novos, we ensure your brand achieves top rankings and a steady pipeline of organic leads.
Future-Forward Search
At Cardinal, we don’t react to trends; we predict them. We strategically position our pediatrics clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.
Full-funnel Healthcare Keyword Strategies
We know pediatrics like the back of our hands and have a deep understanding of motivations and intent across the entire patient journey. This enables us to develop full-funnel keyword and content strategies that not only nurture prospects but get them to convert.
Roadmaps & Ranking Forecasting
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Pediatrics SEO Case Studies
We Drive Real Value For Pediatrics Clients
Pediatrics Need a Solid Web Presence
When families move to a new area or their family grows, they often need to find a pediatrician they trust. Eighty-three percent of kids in the United States see a pediatrician once per year, and most parents start with the internet to find a new pediatrician that they trust. More than 300,000 Google searches are conducted a month for the keyword “pediatrician”, and almost half a million searches with the keyword “pediatricians near me” that people plug into online search bars per year. This means if you want to be noticed by those looking for your pediatrics practice, it needs to be at the top of the search engine results pages so that those potential patients can find you.
Cardinal’s comprehensive pediatrics SEO strategies make sure that families get the help they need, and in return you book more appointments by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
SEO for Pediatrics
Local SEO Strategies so Patients Find Your Brand First
Boost Your Profits
Just like building up your pediatrics practice with great doctors, building up your web presence and patient base takes work. We admit that it takes time and money to invest in successful SEO tactics but give it 6 months and you’ll be like most of our Cardinal clients who stay with us for years.
Your Thought Process
Cardinal does more than just boost your ROI through implementing SEO; we’re a partner that’s committed to your personal growth because we consider your achievements our success. We want to hear from you often and take your ideas/dreams/goals seriously. Because we know open communication is the key to helping the overall good.
Pediatrics SEO Tools
Our Search Engine Optimization Tactics
Organic Landscape & Competitor Assessment
Think of this as your preliminary SEO wellness check-up. We start by analyzing your pediatrics SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
Local SEO at Scale
At its core, healthcare is a local service. So, how do you develop local SEO strategies for dozens or hundreds of locations? You need an organized and scalable SEO strategy if you want to reach patients across markets. We have deep experience managing the complexities of scaling local SEO strategies from 20 locations to more than 500.
Multi-location Citation Management
Citations are a critical ranking factor for local search, and they can get messy as you scale. We ensure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
Entity-based SEO Strategies
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for. These insights become the foundation for high-ranking content strategies and ensure you show up in results.
Strategic Link Building
Some agencies will acquire backlinks from who-knows-where and point them to your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients–and Google–will trust.
Full-funnel Content Strategy
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the funnel. This includes authoritative content for condition and treatment pages, as well as helpful blog content.
Site Architecture Optimizations
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure your site is properly structured to make it easy for both users to navigate and Google to crawl.
Scalable Technical SEO
Cardinal believes in creating scalable website structures that set you up for long-term success. This scalable technical framework ensures your content gets discovered, crawled, indexed, and ranked at a much faster rate.
Additional Resources for Pediatrics Marketing
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Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
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