How to Engage Patients with a Full-Funnel Facebook Ads Strategy
Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.
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Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies
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Orthopedic Surgery’s Most Trusted Facebook Advertising Agency
We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Orthopedic Surgery Clients Who Trust Us
Strategic Growth for Social Media
Custom Facebook Campaigns For Multi-Location Orthopedic Surgery Centers
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
Find Patients in Their Favorite Corner of the Internet
Why Cardinal’s Orthopedic Surgery Facebook Strategies Convert
Our Advertising Strategy Spans The Full Funnel
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your orthopedic surgery pipeline full
We Create Social Ads Your Audience Loves
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We’re Performance-Driven
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your center, helping you optimize revenue and boosting your return on advertising spend.
Our Reports Are Holistic And Integrated
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Social Media Can Make or Break Your Orthopedic Surgery Center
In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of orthopedic surgery marketing is the need to build brand awareness – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.
Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.
A digital marketing agency like Cardinal can help with managing your audiology social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign.
Facebook Ads for Orthopedic Surgery
Create Ads That Engage and Build Demand for Orthopedic Surgery
The modern patient expects to see, hear and touch business. Social advertising builds trust and gives you the ability to precisely target your audience based on real time needs. We put your ads in the right place on the appropriate platforms. We also modify your campaign to move with your clients as their needs change so that you always get the first look
Digital Marketing And SEO For Orthopedic Surgery
The majority of your prospects will determine the viability of your practice through your Google listing. You need to be first in your location and for your discipline, and we can get you there. Our SEO services will target patients who are in need of your orthopedic services and let them know exactly what you can do up front.
Orthopedic Surgery Paid Social Toolkit
We Fuel Growth With Strategic Facebook Ad Tactics
Funnel-Based Messaging Strategies
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity patient journeys, including remarketing to patients, to keep your funnel full while driving down costs.
Ad Copy Writing
We’re all about copywriting that converts. Every single ad Cardinal creates for your orthopedic surgery brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Design
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
Creative Testing and CRO
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
HIPAA Compliant Ads
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
Post-Click Optimizations
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
Dynamic Creative Optimizations
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
Audience Enhancements And Optimization Strategies
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
Orthopedic Surgery Case Studies
We Ignite Real Impact For Orthopedic Surgery Clients
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Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries
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Let Us Be Your Social Media Masterminds
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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