Generating More Patients Faster With Lowers CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our optometry & ophthalmology PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
At least 75 percent of adults in the US population wear eyeglasses or contacts, and many of them are willing to spend whatever it takes to get their eyesight back to 20/20 again. However, since there’s such a demand for quality eye specialists, that means there’s also a lot of competition. Therefore, if you are a credible, professional optometrist, investing in a solid PPC strategy can help you rise to the top of the search engine results and reach potential patients who are actively searching online for solutions to solve their eye problems.
But if you don’t know where to start, our optometry & ophthalmology PPC management company can help. Our dedicated PPC professionals know how to target the right keywords that attract new and qualified patients by using informative, eye-catching ad copy that amplifies your practice and marketing message. But we don’t stop there- we will then enhance your website’s landing pages to make sure that those clicks convert into real dollars through booked appointments and giving patients what they need (better eyesight and quality of life).
Ads That Get Noticed
You’ve done all of the hard work to build up a great staff who can efficiently diagnose and fix people’s eyesight, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future patients the information they need to improve their eyesight.
Tracking Conversions
Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your optometry practice, but then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.
Our optometry & ophthalmology PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location optometry & ophthalmology centers that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple optometry & ophthalmology centers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant optometry & ophthalmology terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the client journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity client journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
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