Neurosurgery Marketing Guide: Tips and Strategies to Grow Your Practice
With the aging U.S. population, more people are being affected by neurological disorders like Parkinson’s disease, dementia, stroke, multiple sclerosis,...
Read MoreWe create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your neurosurgery center’s pipeline full.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your neurosurgery center, helping you optimize revenue and boosting your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Even for neurosurgeons, there’s a lot of value to having a Facebook, LinkedIn, or other social media accounts to promote your services. Not only does social media networking provide another venue to get out in front of potential patients, it is where everyone is spending their time these days. Connecting with your patients through popular social media networks can really expand your presence and will allow you to better engage with those that are likely to be searching for their primary neurosurgeon.
Our comprehensive neurosurgery social media advertising agency ensures that patients consider you over any other brain specialist when considering booking an appointment. Potential patients want to find someone they can trust, has the success rates to be able to back up their practice, and put a face to the people who can diagnose and treat people’s neurological issues as quickly as possible.
Digital Marketing And SEO For Neurosurgery Centers
As a neurosurgeon, you have a responsibility to help boost your patients quality of life while maintaining the credibility that you worked so hard for. Since everyone goes to the internet these days for help, information, and advice, it’s worth it to at least try social media…and be pleased when more patients start coming your way. With our neurosurgery-focused specialized social media experts, we can help you create engaging and informative posts that boosts your brand awareness and increase the number of conversions.
Create Ads That Engage and Build Demand for Neurosurgery Centers
Cardinal’s neurosurgery social media advertising management team is committed to using Facebook, LinkedIn, and other social media networking sites that your patients are regularly using to drive leads by creating quality content that people can relate to. Social media also gives us the opportunity to reach a wider audience and attract those who may not find you otherwise.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity client journeys, including remarketing to patients, to keep your funnel full while driving down costs.
We’re all about copywriting that converts. Every single ad Cardinal creates for your neurosurgery center is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR. l.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
Want to give patients the best experience possible and increase conversion rates? Request a free proposal, and we’ll show you!
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