Generating More Patients Faster With Lower CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our hospital PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
The beautiful thing about search engines is that millions of people go there each day to find information in their own language. Now, imagine your hospital could display an ad every time a specific person used a specific search term.
With hospital PPC campaigns from Cardinal, you can. We’ll help put your website in front of the right people based on their demographics, healthcare needs, and other data. It’s a proven way to drive qualified traffic to your hospital’s web pages.
Before we set up your campaigns or spend a dime of PPC budget, our team will take a close look at the competitive landscape within your vertical. This will include a look at your target audiences, journey mapping, and an analysis of your competitors. All of this information will help inform which keywords we need to target in order to maximize ROI on your PPC spend.
The keywords we target are just part of our PPC strategy. Our team of talented designers, copywriters, and conversion optimization specialists will create ads and landing pages designed to get clicks and conversions that bring in qualified leads for your hospital.
Our hospital PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location hospital systems that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple providers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant hospital terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started!
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