Performance Marketing for Group Practices

The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the services your group practice provides while maximizing your budget. Hello high ROI!

In today’s competitive marketplace, your group practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients. Once a family member becomes a patient, others in the family will likely follow.

Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.

So you’ve got a lot of people visiting your group practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.

If you’re not tracking your group practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.

The first place patients go to find a new group practice is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!