2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MoreRelieve more patients of their tummy troubles through innovative digital marketing campaigns that increase patient volume.
Our services are trusted by some of the biggest names in the gastroenterology field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped gastroenterology groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the gastroenterology services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your gastroenterology practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your gastroenterology practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your gastroenterology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a gastroenterologist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!
Gastroenterology is the branch of medicine focused on the digestive system and its disorders. As gastroenterologists strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving gastroenterology practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive gastroenterology industry. Patients will be able to find your facility through your excellent marketing and eye-catching website.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients will be referred to a gastroenterologist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective gastroenterology patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Not really. Provided you have an existing gastroenterology website that functions well and is well-designed, we can begin crafting your marketing strategy. Our only soft requirement is that your website should be on WordPress. As far as CMS platforms go, we prefer working with WordPress because it’s user-friendly, scalable, highly customizable, and has built-in SEO tools.
In case you’re unhappy with how your website looks and functions, Cardinal can help. We’re proud of our talented web design teams, which will help develop a sleek-looking gastroenterology website with a strong SEO foundation. Furthermore, we’ll create your website with responsive design in mind so it works flawlessly for desktop and mobile users.
Lastly, we ensure that once visitors find your website, they can quickly find the information they’re looking for and easily book an appointment with a healthcare professional.
It really depends.
Digital marketing is about playing the long game, but it’s more than worth the wait. If you want immediate results, Cardinal is not your agency. On the flip side, if you wish for long-term, meaningful data-driven results via comprehensive planning and multi-pronged strategies, we are your strategic growth partner.
The actual timelines for results will depend on your marketing maturity, the competition, and the services you need. For example, we tell clients that their PPC campaigns may take off within 90 days. Meanwhile, an in-depth SEO plan may take 3-6 months to a year before it yields noticeable results.
Even without actual results (at first), you can trust your Cardinal team is working behind the scenes to achieve your goals. To keep you in the loop, we regularly send detailed reports, KPIs, and roadmaps, so you know exactly what we’re doing and the expected impacts.
Sure, we can. Cardinal is the nation’s best full-service digital marketing agency that provides a wide range of services to grow healthcare businesses, including gastroenterology. From SEO to conversion rate optimization (CRO) to Facebook advertising to PPC management, we offer best-in-class digital marketing solutions that will ignite growth for your gastroenterology brand and patient base. The only services we don’t cover are email marketing, organic social media posts, and traditional “offline” marketing (We’re a digital agency).
As your strategic growth partner, we will leverage our knowledge and experience working with the biggest names in the gastroenterology field and develop a winning campaign. Even if you have an in-house team already, we’re open to coming in as consultants and collaborating.
Highly optimized and efficient PPC campaigns are a hallmark of Cardinal Digital Marketing. There are various ways to optimize your PPC account for efficiency. First, we’ll audit your current PPC account and tighten its account structure, which is key to CPA in many ways. This means your account should have single-themed ad groups and tightly aligned landing pages, and it leverages Google’s smart bidding strategies at a campaign level.
Another strategic approach to increase the chances of your PPC ads driving conversion and reducing CPA is landing page optimization. Landing pages are top-level variables that factor into your Ad Quality Score. With your Cardinal team, we ensure that your landing pages are relevant to your target audiences’ intent, easy to navigate, and they follow up the “promises” mentioned in the actual ad.
Absolutely. We have helped numerous gastroenterology healthcare groups with scaling their marketing to the national stage. It’s simply what we do best. For starters, we will breathe new life into your SEO campaign with our extensive, multi-pronged plan consisting of high-level strategies such as link building, content marketing, and technical SEO.
Your Cardinal team will launch several PPC campaigns for your gastroenterology locations. We’re masters of multi-location growth, and we’re more than able to scale paid search campaigns to new areas and markets. We ensure your PPC budget is spent wisely but versatile enough to adapt to changing trends.
Finally, we’ll develop a robust Facebook Ad campaign to cover all critical touchpoints of the patient’s journey. With our Facebook Ad optimizations, we can increase local brand awareness for your multi-location centers and build early demand for gastroenterology services.
Since working with Cardinal, our phones have been ringing off the hook! Thanks to their SEO and PPC expertise, we have seen a dramatic increase in conversions, allowing us to further expand our practice.
When you are trying to run a busy gastroenterology practice, it’s time to let the power of the internet help you attract and retain patients. Through powerful website design, SEO and paid search, you will have the thriving practice you want.
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