Family Practice SEO Company | Search Engine Optimization Services

SEO To Ignite Growth

The Strategic Growth Partner Helping Multi-location Organizations Rank

As the #1 SEO agency in healthcare, we’ve helped hundreds of primary care providers, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.

Scalable SEO Strategies

We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new locations and markets. Through complex mergers and acquisitions or de novos, we ensure your brand achieves top rankings and a steady pipeline of organic leads.

Future-Forward Search

At Cardinal, we don’t react to trends; we predict them. We strategically position our general practice clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to creating uncontested growth opportunities.

Strategic Keyword Targeting

We know primary care like the back of our hands and have a deep understanding of motivations and intent across the entire patient journey. This enables us to develop full-funnel keyword and content strategies that not only nurture prospects but get them to convert.

Roadmaps & Ranking Forecasting

Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings and drive organic traffic. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.

SEO for Primary Care

Family Practices Need a Solid Web Presence

We will help you represent your primary care practice more fully by representing every aspect of your business. Cardinal can develop marketing solutions to help these prospective patients connect to your primary care practice. Just as there are customized treatment plans for each patient, digital marketing strategies should be tailored to meet the needs of your practice.

Having a solid presence on the web is now the differentiator between how trustworthy your general practice is compared to your competitors. However, if you don’t know where to start or don’t have a strategic digital marketing plan, then it’s easy to waste a lot of time, money, and resources trying to figure out SEO on your own.

Fortunately, our comprehensive primary care SEO strategies at Cardinal make sure patients get the care they need, and in turn, you get more revenue and the satisfaction of making it a win-win all around. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.

SEO for Primary Care

Local SEO Strategies so Patients Find Your Brand First

Get to the Top of the SERPs to Attract New Patients

It’s been proven that using the internet to promote your primary care practice is a cheaper and more efficient way to reach those in need over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for a primary care provider. Let us use our expertise to help you find those people and increase patient numbers while bringing in some revenue for you.

Digital Marketing and SEO For Primary Care

As a primary care provider, you have a responsibility to help patients. And since everyone goes to the internet these days for advice on everything under the sun, it’s worth it to at least try digital marketing and dabble in SEO…and be pleased when more patients start showing up. With Cardinal’s general practice SEO experts, we’re committed to creating a solid SEO strategy that helps drive business to your center and boosts your brand awareness.

Primary Care SEO Tools

Our Search Engine Optimization Tactics

Organic Landscape & Competitor Assessment

Think of this as your preliminary SEO wellness check-up. We start by analyzing your primary care SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.

Local SEO at Scale

At its core, healthcare is a local service. So, how do you develop local SEO strategies for dozens or hundreds of locations? You need an organized and scalable SEO strategy if you want to reach patients across markets. We have deep experience managing the complexities of scaling local SEO strategies from 20 locations to more than 500.

Multi-location Citation Management

Citations are a critical ranking factor for local search, and they can get messy as you scale. We ensure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.

Future Thinking SEO Strategies / Entity Optimization

As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for. These insights become the foundation for high-ranking content strategies and ensure you show up in results.

Strategic Link Building

Some agencies will acquire backlinks from who-knows-where and point them to your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients–and Google–will trust.

Full-funnel Content Strategy

From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the funnel. This includes authoritative content for condition and treatment pages, as well as helpful blog content.

Site Architecture Optimizations

Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure your site is properly structured to make it easy for both users to navigate and Google to crawl.

Scalable Technical SEO

Cardinal believes in creating scalable website structures that set you up for long-term success. This scalable technical framework ensures your content gets discovered, crawled, indexed, and ranked at a much faster rate.

Discover how Cardinal helped a 65-location physician group experience a 38% increase in lead volume.

22% decrease in CPC

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Creating a dynamic digital front door for a growing immediate and primary care brand.

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How we helped this family & internal medicine practice launch their business and become a leader in their field.

25% YOY increase in call leads the two past years

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Featured Client Case Study

AllCare Primary and Immediate Care

AllCare, a trusted provider of comprehensive healthcare services with over 30 locations across Virginia, Maryland, Washington D.C., and Georgia, needed a digital transformation and creative overhaul to elevate their image and clearly define their service offerings.

Cardinal created a scalable website tailored to the patient journeys for immediate and primary services. A refined UX and strong SEO foundation allow users to find the information and care they need quickly. Overall, the initiative aimed to create a cohesive and modern experience across all touchpoints, setting the brand up for continued expansion.

Read the Full Case Study

Article

Primary Care Marketing Strategies: Tips and Ideas For Increasing Patient Volume

Primary care physicians are generally the patient’s first point of contact with the healthcare system. With the aging population, increasing prevalence of diseases, and growing demand for early diagnosis and preventive measures among patients, the need for primary care services will increase. This means a more competitive and saturated arena for primary care and family practices. If you want your practice to remain competitive, you must strengthen your online presence with digital marketing for primary care.

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

How to Build a Full-Funnel Healthcare Marketing Strategy

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

Healthcare Heroes, Meet Your SEO Squad.

Healthcare Groups We Help Grow

The Strategic Growth Partner Helping Multi-location Organizations Rank

Cardinal’s SEO Services Stand Out From The Crowd

Scalable SEO Strategies

Future-Forward Search

Strategic Keyword Targeting

Roadmaps & Ranking Forecasting

Family Practices Need a Solid Web Presence

Local SEO Strategies so Patients Find Your Brand First

Get to the Top of the SERPs to Attract New Patients

Digital Marketing and SEO For Primary Care

Need a Proposal?

Our Search Engine Optimization Tactics

Organic Landscape & Competitor Assessment

Local SEO at Scale

Multi-location Citation Management

Future Thinking SEO Strategies / Entity Optimization

Strategic Link Building

Full-funnel Content Strategy

Site Architecture Optimizations

Scalable Technical SEO

We Drive Real Value For General Practice Clients

AllCare Primary and Immediate Care

Read The Latest In Marketing News

Primary Care Marketing Strategies: Tips and Ideas For Increasing Patient Volume

Marketing + Operations: Why Total Alignment is Vital to Growth

How to Build a Full-Funnel Healthcare Marketing Strategy

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