Primary Care Facebook Ads | Primary Care Facebook Advertising Agency

Social Media For Strategic Growth

Custom Facebook Campaigns For Multi-Location Family Practice Groups

Your patients are spending time on Facebook and Instagram. We help you meet them where they are via engaging paid social campaigns that build demand early by connecting with patients at each stage of the patient journey.

Paid Social That Engages Patients At Every Step

We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Selecting a primary care physician takes time; our strategy nurtures them at every step until they’re ready to book.

Social Ads Your Audience Loves

Cardinal develops patient-centric messaging strategies and creative to connect with your audience on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.

Performance Branding That Drives Real Impact

We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your family practice, helping you optimize revenue and boost your return on advertising spend.

Integrated Reports for Complete Transparency

We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.

Social Media for Primary Care

Social Media Can Make or Break Your Family Practice

In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of primary care marketing is the need to build brand awareness – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.

Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.

A digital marketing agency like Cardinal can help with managing your primary care social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign.

Facebook Ads for Primary Care / Family Practice

Facebook Strategies so Patients Find Your Brand First

Create Ads That Engage and Build Demand for Family Practices

Paid search is still one of the best ways to target the patients that matter most to your practice based on criteria like past behaviors and even location. Google Adwords and other paid search programs place you at the top of the search results for targeted keywords. This makes it easy for prospective patients for your family practice to easily find your location.

Digital Marketing And SEO For Family Practices

We want nothing more than to help these patients find YOUR general or family practice through a timely, customized and mobile-responsive website and marketing outreach effort. Our digital marketing solutions are designed from the ground up to help you and your team build trust, respectability and authority on the Internet. By optimizing your general practice’s online presence and focusing on the marketing tactics that matter the most, we can help get the right message to the right patients at the right time – no exceptions.

Primary Care Paid Social Toolkit

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive primary care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.

Persuasive Copywriting

We’re all about copywriting that converts. Every single ad Cardinal creates for your brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your digital doorstep.

Eye-popping Design

Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.

Data-driven Creative Testing

We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze and test.

HIPAA-Compliant Ads

Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.

Post-Click Optimizations

We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.

Dynamic Creative Optimizations

We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.

Audience Enhancements And Optimization Strategies

We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which content resonates with which audience.

Creating a dynamic digital front door for a growing immediate and primary care brand.

Read the Case Study

Discover how Cardinal helped a 65-location physician group experience a 38% increase in lead volume.

22% decrease in CPC

Read the Case Study

How we helped this family & internal medicine practice launch their business and become a leader in their field.

25% YOY increase in call leads the two past years

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Featured Client Case Study

AllCare Primary and Immediate Care

AllCare, a trusted provider of comprehensive healthcare services with over 30 locations across Virginia, Maryland, Washington D.C., and Georgia, needed a digital transformation and creative overhaul to elevate their image and clearly define their service offerings.

Cardinal created a scalable website tailored to the patient journeys for immediate and primary services. A refined UX and strong SEO foundation allow users to find the information and care they need quickly. Overall, the initiative aimed to create a cohesive and modern experience across all touchpoints, setting the brand up for continued expansion.

Read the Full Case Study

Article

Primary Care Marketing Strategies: Tips and Ideas For Increasing Patient Volume

Primary care physicians are generally the patient’s first point of contact with the healthcare system. With the aging population, increasing prevalence of diseases, and growing demand for early diagnosis and preventive measures among patients, the need for primary care services will increase. This means a more competitive and saturated arena for primary care and family practices. If you want your practice to remain competitive, you must strengthen your online presence with digital marketing for primary care.

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.

Drive Demand With Patient-Centric Facebook Advertising Strategies

Healthcare Groups We Help Grow

Custom Facebook Campaigns For Multi-Location Family Practice Groups

Why Cardinal’s Family Practice Facebook Strategies Convert

Paid Social That Engages Patients At Every Step

Social Ads Your Audience Loves

Performance Branding That Drives Real Impact

Integrated Reports for Complete Transparency

Social Media Can Make or Break Your Family Practice

Facebook Strategies so Patients Find Your Brand First

Create Ads That Engage and Build Demand for Family Practices

Digital Marketing And SEO For Family Practices

Let’s Get Social

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

Persuasive Copywriting

Eye-popping Design

Data-driven Creative Testing

HIPAA-Compliant Ads

Post-Click Optimizations

Dynamic Creative Optimizations

Audience Enhancements And Optimization Strategies

Our Facebook Ad Services Drive Real Results

AllCare Primary and Immediate Care

Read The Latest In Marketing News

Primary Care Marketing Strategies: Tips and Ideas For Increasing Patient Volume

Marketing + Operations: Why Total Alignment is Vital to Growth

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Let Us Be Your Social Media Masterminds