Performance Marketing For Primary Care & Family Practices

No. We can proceed to the planning phase if your existing primary and family care website is well-designed and functional. The only soft requirement we have is that your website should be on the WordPress platform. We highly recommend WordPress because it’s user-friendly, offers tons of plugins, SEO-friendly, and has a well-designed backend.

What if you don’t like the current state of your website? Cardinal is more than happy to help. Our web design experts will make sure that your website looks professional and high-quality to inspire trust and credibility from visitors. Furthermore, we’ll ensure your family practice website works flawlessly on desktop computers and mobile devices, and it features a strong SEO foundation.

Finally, your Cardinal team will optimize your website in a way that will gently guide your visitors toward your sales funnel, resulting in more conversions.

As much as we want to, we can’t or we risk giving false promises. The only correct answer to this question is, it depends.

Digital marketing takes time and requires a multi-pronged approach that involves long-term strategies and execution. If an agency promises quick results like getting “your website on the first page” in just weeks, they’re either lying or using black-hat tactics–the latter will result in massive penalties from search engines and ad platforms.

For an actual timeframe, it depends on various factors like your current marketing status, your competition, and requested services. For instance, your PPC campaign may take off in as early as 90 days. In contrast, it can take about 3-6 months to a year before a full-scale SEO plan will display meaningful results.

With that said, Cardinal will ensure you’re always kept on the loop regarding your campaign. We set performance-based goals for all clients every three months and provide comprehensive reports, KPIs, and strategy roadmaps. Our goal is to develop a mutual understanding of your campaign performance.

Yes, but only digital since we don’t cover traditional “offline” advertising (e.g., print, TV, radio etc.). Cardinal is a full-service digital marketing agency that provides a wide assortment of services that will elevate your practice to new growth heights. Think of us as your one-stop shop for core digital marketing solutions such as SEO, PPC management, web design, conversion rate optimization (CRO), Facebook Ads marketing, and reputation management.

As your strategic growth partner, you’re also leveraging our team’s intimate knowledge and expertise about the healthcare industry, including primary care and family practice. Even if you have an in-house team, we can come onboard as consulting partners and collaborate for your practice’s success.

Absolutely! As your strategic growth partner, our goal is to support your top priorities. During onboarding, we’ll talk about your goals and priority service lines (e.g., wellness visits, physicals, immunizations, etc.). If you want to prioritize potential patients looking for specific services like immunizations and wellness checks, your Cardinal team will help you book those types of patients.

Our main strategy is to develop a robust paid search campaign. At first, we’ll tune up your keyword strategies (e.g., nurture high-performing keywords, use negative keywords), improve your ad creatives and copy (for higher Ad Quality Score), and optimize your account structure–all to drive higher quality leads for your priority service lines.

Next, we can leverage the power of paid social media marketing using Facebook Ads. Here, the goal is to increase brand awareness and generate early demand among local Facebook users. With Facebook’s advanced targeting parameters, we can cover several marketing touchpoints of the patient journey.

At Cardinal, growing multi-location healthcare businesses is where our hearts are. Our digital marketing brand specializes in scalable growth strategies that align with your goals, target audience, and budgets. For instance, we can tweak your PPC ad spend so it prioritizes one or two of your primary care locations that need more patients. Of course, we’re not just going to increase the bids for your priority locations and be done with it. Lead generation and efficiency will remain our central focus.

Our primary goals are to monitor performance, communicate results, and consistent goal alignment, ensuring we’re always on the same page and supporting the locations that matter the most to your bottom line.