Performance Marketing For Otolaryngology & ENT Practices

Yes. We don’t really need a new website per se. As long as you have a working otolaryngology website with good design and based on WordPress, we can start marketing your practice. If you’re not on WordPress, we’ll likely have challenges with optimizing your campaign for the best results. WordPress is our go-to CMS platform because it’s easy to use, highly customizable, and has built-in SEO tools.

Meanwhile, if your website could be better in terms of design and usability, our web design experts can help transfer your website to WordPress from any platform or even make a new website from the ground up. Your Cardinal web design team will not only develop a sleek-looking website that works great, but it will also have a strong SEO foundation. Furthermore, we’ll also ensure your otolaryngology website will work flawlessly on desktop and mobile devices.

The only correct answer to this question is: it depends.

Digital marketing is a multi-pronged approach consisting of numerous long-term strategies that take time to develop and execute. Sure, you may get relatively quick results by using link manipulation and black-hat techniques, but they’re only temporary. They will only result in severe penalties from search engines and ad platforms. The bottom line is: digital marketing takes time.

Based on our experience, the time frames for results will depend on your marketing maturity, the competition, and the requested services. For example, it’s common for SEO campaigns to take their time before yielding significant results, like 3-6 months to a year. On the other hand, we’ve seen many paid search strategies produce positive developments in as little as 90 days.

Cardinal will set performance-based goals for your account every three months, regardless of your required services. As big advocates of transparency, our clients always have access to dashboards, in-depth reports, KPIs, and strategy roadmaps. We’re quite big on monitoring performance and communicating results, so you know you’re getting value from your marketing spend.

Sure, but only digital channels. As a full-service digital marketing agency, Cardinal offers a wide range of services that will ignite growth and increase patient volume for ENT practices. Our core services include SEO, PPC management, Facebook marketing, conversion rate optimization (CRO), web design, and reputation management. The only services we don’t provide are email marketing, organic social media posts, and traditional advertising (e.g., print, TV, etc.).

What differentiates us from other agencies is that we specialize in growing healthcare brands through innovative digital marketing strategies. On top of knowing the ins and outs of otolaryngology procedures and treatments, our 60+ person team has extensive experience with growing multi-location medical groups.

We can take charge of all your digital marketing endeavors or as consulting partners if you already have an in-house team. By working with us, you’re leveraging our proven track record in the healthcare space.

At Cardinal, one of our core services is PPC management. We’ve had numerous successful campaigns by driving more prospective patients to healthcare websites and converting high-quality leads into loyal patients.

A strong account structure is a critical foundation for achieving stellar paid search performance and lower CPA. Our team will optimize your account structure to prioritize organization, relevancy, and efficiency. This means having a few strong campaigns focusing on what makes sense with your practice, like specific locations and services.

Improving your Ad Quality Score is another surefire strategy to lower CPA. From improving your ad copy to using extensions to strategic call-to-action implementation, your ads will receive many relevant impressions and high click-through rates, effectively reducing your PPC ad spend.

Yes. One of the best ways to market specific services like sinus surgery and tonsillectomy is via Facebook Ads marketing, especially on a local level. We aim to support your marketing goals and focus on service lines that matter most to your bottom line.

With roughly 2.96 billion monthly active users, Facebook can expand your practice’s digital presence and capture TOF (top of funnel) users (i.e., people researching otolaryngology services). Your Cardinal team will manage and optimize your Facebook Ads account so it targets specific demographics looking for high-value otolaryngology procedures.