Generating More Patients Faster With Lower CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our Dermatology PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
According to a recent study, paid search accounts for an increase in brand awareness by 80 percent. That’s huge! On top of that, 46 percent of people who are Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results. This means that a PPC campaign done right is a great way to get to the top of the SERPs and noticed by patients who are looking for your dermatology services. However, it can cost more time and money trying to figure it out yourself then partnering with professional PPC experts. So, just like we wouldn’t put a weird tincture on our skin to clear up eczema, you shouldn’t go into digital marketing alone either.
Ads That Get Noticed
You’ve done all of the hard work to build up a great staff who can effectively diagnose and give people treatments to clear up their skin problems, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future patients the information they need to manage their skin condition.
A Focus on Keyword Research
After learning more about your dermatology and its goals, Cardinal PPC experts dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your dermatology practice get noticed and drives patients to seek the skin treatment they need. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary.
Our Dermatology PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location dermatology practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple dermatology providers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant dermatology terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
Ready to learn how you can leverage PPC for supercharged growth? Give us a shout and we’ll answer any questions you have! Simply fill out this form to get started.
"*" indicates required fields
