Increase patient volume with innovative SEO & Paid Search campaigns.
Our services are trusted by some of the biggest names in the dermatology field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped dermatology groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the dermatology services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your dermatology practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your dermatology practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your dermatology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new dermatologist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
When they approached Cardinal Digital Marketing, the VitalSkin team was building out internal systems and processes quickly to keep up with a growing practice acquisition pipeline. As a new company, VitalSkin had no digital presence or visibility on search engines.
Thanks to a new website that supports both SEO and conversions, VitalSkin has enjoyed top rankings for target keywords alongside steady lead generation inside six months. Our efforts at optimizing the site for online appointment bookings have helped boost conversation rate and patient flow, as well.
People search online every day for medical information and treatments for their skin. Some may be researching diseases or specific conditions of the skin. Others may be considering cosmetic dermatology treatments to improve the appearance of their skin. Cardinal can develop marketing solutions to help these prospective patients connect to your dermatology practice. Just as there are customized treatment plans for each patient, digital marketing strategies for dermatology should be tailored to meet the needs of your practice.
No. We can start working our magic to grow your dermatology practice if you have a functional WordPress website with a good design and structure. On the flip side, if your website isn’t on WordPress, Cardinal can help you migrate and ensure a smooth migration from any platform. In our experience, WordPress is the ideal content management system (CMS) for ease of use, tons of customization, and SEO-friendliness.
What if you’re unhappy with the current state of your website and believe it could use a few adjustments or an overhaul? Well, Cardinal houses some of the best web designers and developers around, and they will build you a dermatology website that loads quickly, boasts a responsive design (for mobile and desktop users), and has strong SEO foundations–a well-equipped website for attracting and converting high-quality leads.
It depends on your definition of “too long.” One of the most important things to remember about digital marketing is that it’s not an overnight solution, but a multi-pronged approach that consists of long-term strategies. This is why we always encourage our clients to understand and have realistic expectations about their campaigns.
With that said, we always set measurable and performance-oriented goals for all our clients every three months. As huge transparency advocates, Cardinal’s clients always have access to strategy roadmaps, dashboards and reports, and KPIs within their accounts. Therefore, you’ll always know what we’re doing, why we’re doing it, and the expected impact.
The actual time frames will depend on the marketing solutions you need. For example, PPC Management can provide results as soon as 30 days after launching or optimizing campaigns, but a more realistic estimate would be 90 days for meaningful results. Meanwhile, a full-scale SEO campaign may yield significant results in 4-6 months up to a year. Plus, how long you’ll see the results will depend on several factors, like the current state of your marketing, competition, and budget.
We can if you want us to.
As a full-service digital marketing agency, Cardinal doesn’t just provide a wide range of services to market your dermatology business; we also deliver an integrated and cohesive strategy that incorporates all these services. From SEO to PPC Management to Web Design, every service you require will support one another to achieve your marketing goals and growth targets. Therefore, you don’t have to deal with multiple agencies to achieve the same results. However, remember that we don’t offer traditional marketing services like radio or print (we’re a digital agency, after all).
In addition, we’re not just your typical digital agency because we know the ins and outs of the healthcare industry, including the dermatology space. Cardinal has helped some of the nation’s largest dermatology practices by crafting customized digital marketing plans.
Yes, we can. During the onboarding process, we ensure that our marketing strategies support your priority service lines and locations, and your top marketing goals.
Suppose you want higher-ticket patients for specific cases (e.g., Eczema and psoriasis treatments). In that case, we can focus on marketing them first, then work toward your general services like acne therapy and skin infections.
Through digital marketing strategies like SEO and PPC advertising, we can market your practice and put it in front of patients looking for a specific dermatological procedure, like eczema and psoriasis treatments. We amplify the results of these strategies by devising a customized dermatology marketing plan that will lead to higher quality leads and conversion rates.
Your marketing campaigns might not drive qualified leads to your website. There could be a mismatch between ad messaging and the landing page, or your keyword strategy is targeting the wrong words.
It’s also possible that you’re still linking your PPC ads to your home page–which can be a marketing blunder. One of the best ways to change this is to create highly-optimized landing pages that will be linked to relevant PPC ads.
Landing pages are standalone pages that will enable potential patients to gain important insights into your dermatology practice and pique their interests enough to become paying customers. This approach allows you to create highly targeted messaging that aligns with the audience’s needs. It’s also easier to create streamlined user experiences that remove potential barriers and increase conversions.
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
Cardinal’s medical marketing experts can develop the right digital marketing strategy for your dermatology practice. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expand your dermatology practice.
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