Supercharge Growth With Powerful SEO Services.
As the #1 SEO agency in healthcare, we’ve helped hundreds of DSOs, treatment centers, nursing facilities, and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest DSOs scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our DSO clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know the dental industry like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for DSOs. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
More than 31% of Americans have untreated dental needs, 18% of those being children 5-19 years old. And do you know where they go to find a new dentist or treatment? Online.
Therefore, if you are looking for new patients then Cardinal’s dedicated team of SEO experts can help your DSO stand out by creating brand awareness driving prospective patients to your practices.
We all know that taking care of your teeth is a big part of your overall health, and there are a lot of different ways that dentists can help people have big, beautiful smiles. Whether it’s treating patients with braces, root canals, or simply encouraging them to come in for regular cleanings, everyone needs a dentist at some point in their life. However, not everyone has the same dental needs, which is why many dentists are in customized practices. Cardinal is no different- we are committed to designing customized SEO, PPC, and social strategies that are proven to drive new patients- and new patients- to your all your locations.
Boost Your Profits
Just like building up your practice, building up your web presence and patient base takes work. We admit that it takes time and money to invest in successful SEO tactics but give it 6 months and you’ll be like most of our Cardinal clients who stay with us for years.
Patients will find your website
Our comprehensive DSO SEO strategies make sure those patients find your website in search results over your competitors. That’s what makes SEO so powerful. It’s an essential component of digital marketing that no business can afford to overlook.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your dental practices’ SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
Dental support organizations, or DSOs, have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2023, as well as invest in the right strategies and technologies.
Read the full article to learn the top marketing dental marketing priorities, challenges, and investments — as well as what you need to do to stay competitive and scale your dental practice.
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping DSOs grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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