Generating More Patients Faster With Lower CPAs
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our DSO PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
We all know that taking care of your teeth is a big part of your overall health, and there are a lot of different ways that dentists can help people have big, beautiful smiles. More than 31% of Americans have untreated dental needs, 18% of those being children 5-19 years old. And do you know where they go to find a new dentist or treatment? Online.
Therefore, if you are looking for new patients then Cardinal’s dedicated team of DSO PPC management experts can help your practice stand out by creating brand awareness and driving perspective patients to your locations.
Whether it’s treating patients with braces, root canals, or simply encouraging them to come in for regular cleanings, everyone needs a dentist at some point in their life. However, not everyone has the same dental needs, which is why many dentists are in customized practices. Cardinal Dentist PPC Management Company is no different- we are committed to designing customized SEO, PPC, and social strategies that are proven to drive new patients- and subsequently ROI- to your DSO.
PPC Budget Management
Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your dentist practice, but then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.
Regular PPC Assessments
Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts new patients.
Our DSO PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for DSOs that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple dental providers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant chiropractic terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
Dental support organizations, or DSOs, have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2023, as well as invest in the right strategies and technologies.
Read the full article to learn the top marketing dental marketing priorities, challenges, and investments — as well as what you need to do to stay competitive and scale your DSO.
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started!
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