Increase patient volume and accelerate growth through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the cardiology field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped cardiology groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the cardiology services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your cardiology practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your cardiology practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your cardiology practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new cardiologist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Cardiology is a specialty field, so without the proper marketing, it’s easy to go unnoticed. Digital marketing is an essential tool for growing your patient base in the competitive cardiology industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
More than 165,000 Google searches occur for Cardiologists each month in the U.S. That’s nearly 2 Million searches each year. Effective SEO serves as a roadmap that gets your brand noticed. Local SEO strategies can increase the number of digital leads by the hundred of thousands in some cases. Bring your cardiology practice to the top of local searches and increase your lead volume significantly.
Not necessarily. If your cardiology website has a good design, works well, and is hosted on WordPress, we can proceed to plan your digital marketing strategy. Based on our experience, WordPress is the best CMS because it’s user-friendly, highly customizable, and has built-in SEO tools.
If for some reason, you’re not happy with the current state of your website, our web design team can help with migration to WordPress or even design a new website from scratch. When more than 90% of website first impressions are based on visuals and design, you can’t afford to have a poorly-designed and amateurish-looking website. Our talented web design experts will help create a professional-looking website that works great, inspiring trust and credibility from visitors looking for cardiology services.
We have years of experience developing beautifully-designed, fully-optimized, and scalable websites built with a strong SEO foundation.
The only safe answer is: it depends.
Digital marketing done right takes time. You must be in for the long haul if you want consistent, meaningful, and long-term results. Perhaps you can get quick results by link manipulation and black-hat techniques, but those are temporary and will get your website penalized by search engines and ad platforms.
The time frames for results depend on your current marketing maturity and requested services. For example, expect at least a month of ramp time and about 90 days before seeing positive developments from your PPC campaign. In comparison, SEO requires a long-term and ongoing investment of time, effort, and resources that will hopefully yield meaningful results in six months to a year.
With that said, Cardinal operates in complete transparency. We set performance goals for all our clients, and we periodically provide in-depth reports, KPIs, and strategic roadmaps – all in an effort to keep our partners in the loop on what we’re doing and the expected impact.
Absolutely. The beauty of being a full-service digital marketing agency is that we provide a wide range of services under one company. Cardinal offers best-in-class digital marketing services, including SEO, PPC management, web design, conversion rate optimization (CRO), and Facebook ads. However, we don’t cover traditional advertising (e.g., TV, print, etc.), social media posts, and email marketing.
Working with Cardinal means leveraging an agency composed of numerous talented marketing experts specializing in healthcare, especially in the cardiology arena. We have the tools, experience, and skill sets to grow your cardiology practice and increase patient volume. Even if you have an in-house team, we’ll be happy to collaborate as a consulting partner. Otherwise, we’ll manage your digital marketing campaign and be your strategic growth partner.
It would help if you optimized the conversions for the traffic you’re already getting. Fortunately, conversion rate optimization (CRO) is one of our core services. Using CRO best practices, we can increase the percentage of visitors to take meaningful actions across all your sales funnel (i.e., convert).
One of the first steps to optimize conversion rates is engaging visitors with patient-centric messaging that addresses many pain points. Thus, we’re increasing your chances of attracting high-quality leads, such as people looking for a local cardiology doctor or researching heart diseases.
Another critical element for a successful CRO campaign is a well-designed and optimized website. Cardinal’s comprehensive cardiology web design won’t just drive patients to your website; they’ll also quickly find critical information about your services. Plus, with the strategic placement of Call-To-Actions (CTAs), we can gently guide visitors toward your conversion funnels.
Sure we can. Scaling multi-location healthcare groups is what we do best. First, we’ll revitalize your SEO campaign with a comprehensive, multi-pronged plan that involves high-level strategies like content marketing, link building, and technical SEO.
Next, we’ll launch several paid search campaigns for your cardiology centers. Cardinal specializes in highly-efficient paid media campaigns, so your budget is spent wisely but versatile enough to adapt to emerging trends. Lastly, we’ll kickstart robust Facebook Ad campaigns covering all critical touchpoints in the patient journey. This helps increase brand awareness across all your locations, especially on a local level.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Let Cardinal’s customized marketing campaign drive new leads to your business. Utilize our teams vast experience and knowledge to expand your web presence, increase brand awareness, and grow your medical practice.
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