How to Engage Patients with a Full-Funnel Facebook Ads Strategy
Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.
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Cancer Care’s Most Trusted Facebook Advertising Agency
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Drive Demand With Patient-Centric Facebook Advertising Strategies
We develop custom Facebook advertising strategies that bolster brand awareness and your patient pipeline.
Cancer Care Clients Who Trust Us
Social Media For Strategic Growth
Custom Facebook Campaigns For Multi-Location Cancer Care & Oncology Practices
Your patients are spending time on Facebook and Instagram. We help you meet them where they are via engaging paid social campaigns that build demand early by connecting with patients at each stage of the patient journey.
How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.
12%
increase in organic traffic
See how large hospital increased traffic to its contact us page 255% with a sustained SEO strategy.
61%
increase in quality visits to landing page for medical imaging center
Find Patients In Their Favorite Corner Of The Internet
Why Cardinal’s Custom Facebook Strategies Convert
Paid Social That Engages Patients At Every Step
We intimately understand how patients move through the buyers’ journey and develop ad content that resonates with your patients no matter where they are in the funnel. Cancer care decisions take time; our strategy nurtures them at every step until they’re ready to book.
Social Ads Your Audience Loves
Cardinal develops patient-centric messaging strategies and creative to connect with your audience on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
Performance Branding That Drives Real Impact
We don’t just create advertisements that look pretty on social. Our social strategy builds qualified audiences that lead paying patients directly to your practice, helping you optimize revenue and boost your return on advertising spend.
Integrated Reports for Complete Transparency
We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time
Social Media Can Make or Break Your Cancer Care and Oncology Center
In this day and age, if your brand is not on social media, it’s certainly a disadvantage. One essential part of cancer care marketing is the need to stand out from other facilities – and it’s best accomplished with the power of social media. With social media, you can share articles and stories, exchange ideas with other people, engage your followers, and receive reviews from patients.
Social media marketing is more than just posting updates, links, and images in your feed. In some cases, you can leverage the power of certain networks to reach people that need your services. For instance, Facebook has an internal advertising network that works like PPC. Facebook Ads is an excellent way to target local users especially when it has billions of users.
A digital marketing agency like Cardinal can help with managing your cancer care facility’s social media accounts. If you choose, a team of paid media experts can help you optimize your Facebook Ads campaign
Facebook Ads for Cancer Care & Oncology
Create Ads That Engage and Build Demand for Cancer Care and Oncology Centers
Let Cardinal’s medical marketing strategies drive new clients to your oncology practice at this critical time in their lives. Cardinal’s strategic digital marketing techniques will expand your web presence and allow prospective patients to find the treatment options and compassionate care they need to fight their cancer.
Digital Marketing And SEO For Cancer Care and Oncology Centers
There are more than 200 types and subtypes of cancer. Just as there isn’t a one-size-fits-all approach to cancer treatment, digital marketing and SEO for Oncology should be tailored to meet the needs of your practice. In addition, there are 28 million cancer survivors worldwide. At Cardinal, we want to see that number continue to grow. Our digital medical marketing solutions help connect patients and doctors online.
Cancer Care & Oncology Paid Social Toolkit
We Fuel Growth With Strategic Facebook Ad Tactics
Funnel-Based Messaging Strategies
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive cancer care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
Persuasive Copywriting
We’re all about copywriting that converts. Every single ad Cardinal creates for your brand is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your digital doorstep.
Eye-popping Design
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format
Data-driven Creative Testing
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze and test.
HIPAA-Compliant Ads
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
Post-Click Optimizations
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
Dynamic Creative Optimizations
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
Audience Enhancements And Optimization Strategies
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which content resonates with which audience.
Cancer Care and Oncology Case Studies
We Drive Real Value For Cancer Care and Oncology Clients
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Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
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Let Us Be Your Social Media Masterminds
Where else can you reach 1,000 people for less than $10 in ad spend? We’ll help you create a custom, engaging Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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