2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MorePerformance Marketing for Cancer Care and Oncology Practices
Help patients find your practice through innovative digital marketing campaigns.
Holistic Growth Strategies
Why The Nation’s Top Cancer Care and Oncology Practices Trust Cardinal
We’re Experts In the Cancer Care and Oncology Arena
Our services are trusted by some of the biggest names in the cancer and oncology field, and our results speak for themselves.
Your Growth Is Our Goal
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
We’re Performance Marketing Experts
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’re A Patient-Generating Machine
We’ve helped cancer care and oncology groups soar to new heights with proven patient generation tactics.
Cancer Care and Oncology Practices Case Studies
Strategic Growth for the Nation’s Largest Cancer Care and Oncology Practices
What We Do
How We Help Oncologists Grow Online
The Blueprint To Success
Oncology & Cancer Care Digital Marketing Success From Every Angle
PPC Advertising
PPC Advertising
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the oncology services you offer while maximizing your budget. Hello high ROI!
SEO
SEO
In today’s competitive marketplace, your oncology clinic’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Facebook Ads
Facebook Ads
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
CRO
CRO
So you’ve got a lot of people visiting your oncology clinic’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
Analytics
Analytics
If you’re not tracking your oncology clinic’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
Web Design
Web Design
The first place patients go to find an oncologist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
Cancer Care and Oncology Marketing Matters
Help Cancer Patients Get The Care They Deserve
Find And Engage New Patients For Your Cancer Care and Oncology Center
As oncologists strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving oncology clinic, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive cancer care industry. Patients will be able to find your facility through your excellent marketing and eye-catching website.
Digital Marketing And SEO For Cancer Care and Oncology Center
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to an oncologist, others search online for a provider. Cardinal’s comprehensive marketing strategy connects those prospective cancer patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Frequently Asked Questions
Not really. As long as you have a perfectly functional website on the WordPress platform, we can move on to marketing quickly. We highly recommend WordPress because it’s easy to use, highly customizable, has an intuitive backend, and is SEO-friendly. If your website isn’t on WordPress, it’s not a problem because we can help you move your website from any CMS platform.
If you’re not happy with your website’s current design or state, our top-tier web design team will help you develop a sleek-looking website that functions well and has a strong SEO foundation. We also ensure that your oncology website features a responsive design, meaning it will work on both desktop and mobile devices.
Moreover, we’ll ensure your website contains all vital information about your practice and services and point them toward your sales funnel, resulting in more conversions.
It depends.
Digital marketing is playing the long game, but it’s all worth the wait, especially when done right. Cardinal is not the right agency for you if you want immediate results. On the other hand, if you want data-driven results through in-depth planning and a multi-pronged approach, we’re more than happy to be your marketing partner.
Cardinal sets performance-oriented metrics and goals for all our clients. Although we can’t promise results right away, you’ll know exactly what’s happening behind the scenes. We will provide detailed roadmaps, reports, and KPIs, so you’re always on top of your digital marketing campaign.
Overall, the estimated timeline for results depends on your website’s marketing maturity and the services requested. For instance, we tell our clients that their PPC campaigns may show positive developments within 90 days. Meanwhile, a full-scale SEO plan may take as long as 3-6 months to a year for noticeable results.
Absolutely. Cardinal is the nation’s top full-service digital marketing agency that offers industry-best services for healthcare brands, including cancer care and oncology. From SEO to PPC management to Facebook advertising to conversion rate optimization, our talented teams have the knowledge, skills, and experience to ignite growth for your oncology practice and increase your patient volume. However, we don’t offer organic social media posts, email marketing, and traditional “offline” marketing (Cardinal is an online agency).
Our goal is to leverage our experience and proven lead-generation tactics in the oncology space, so you’ll attract more clients that need your help. We’re also open to coming in as consultation partners if you already have an in-house marketing team.
The goal is to put patients first on your digital oncology website to convert them into loyal patients. We’re going back to the basics by ensuring your website offers a wealth of healthcare content to get the information and care they need. In addition, Cardinal will also define and present your oncology brand through the website, and it will support diverse audiences – including patients and their families.
Your Cardinal web design team will design and develop a digital experience with smart content connections, so they’re highly customizable and searchable. This way, patients and their families will have a more streamlined experience while visiting your website and find the information they need quickly.
We can also prepare your website for scalable growth by creating a base website template and customizing them for each location – this ensures that branding is consistent for all your oncology centers.
These steps put your patients and their families at the center of the healthcare experience.
Cardinal is known for optimized and efficient paid search campaigns, so this should be in our wheelhouse. One of the first things we’ll do is audit your oncology PPC account and tighten its account structure. This means having single-themed ad groups, and it leverages Google’s automated bidding strategies at a campaign level.
Furthermore, we have to optimize your landing pages to improve the chances of your PPC ads to convert. By the time we’re done, your landing pages will align with the goal of your campaign, have straightforward designs, are easy to navigate, and are built with SEO in mind.
Healthcare Marketing Blog Articles
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Contact Us
Ready To Ignite Your Growth?
Cardinal’s healthcare marketing specialists can formulate the right plan to grow your cancer care and oncology medical practice. Their expertise in designing and optimizing your website, building brand awareness, and managing your online reputation will help drive patients to your oncology practice and generate recommendations and referrals.
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