Marketing Guide & Strategies for Addiction Treatment Centers
What makes an effective rehab and addiction treatment marketing strategy? Learn ways to present yourself in front of patients in...
Read MoreWe serve as the strategic growth partner to scale the world’s largest addiction treatment and rehabilitation facilities.
We’re intimately familiar with the ins and outs of performance marketing for multi-location addiction treatment facilities — and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your addiction treatment center to new heights.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed performance targets, every time.
We’ve helped addiction treatment and rehabilitation facilities crush their goals with proven patient generation tactics.
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
A solid SEO strategy brings high-quality leads right to your front door. Thanks to our expert understanding of the patient journey, we know how to help the right people find your site at the time it counts the most. We also ensure your website is properly structured, coded, and integrated. We pride ourselves on our thorough processes that ensure consistency and error-free workflows.
When you consider that the average Facebook user clicks on 12 ads per month, it becomes clear why Facebook is vital for accelerating your addiction treatment facility’s growth. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your treatment facility.
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your facility’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Your treatment center is saving lives. We empower you to continue this selfless and transformative work by developing a high-quality website that attracts patients in need of your services to your facility. We also make sure it’s easily discovered, crawled, and indexed by search engines, so you always appear at the top of the search results.
No. If you have a functional WordPress-based website, we can work on it. However, if you have a non-WordPress site, it may present some challenges that make search optimizations challenging or unattainable. After auditing your website and search performance, we’ll be able to recommend the next best steps.
Meanwhile, if, for some reason, you’re not happy with how your website looks or functions, Cardinal can lend a helping hand as well. We’ll be more than happy to convert your treatment center site to WordPress from any CMS platform. Your website is the face of your treatment or rehab facility in the digital space, so you want a professional-looking site that will inspire trust among potential patients.
Our team of web design experts will help you develop a high-quality website that not only looks good but converts too. We also ensure that your addiction treatment center website features a strong SEO foundation, so patients needing your services can quickly discover it.
It depends. The actual time frame for tangible results will depend on the services you require and your existing marketing maturity. For example, you may observe positive developments with your paid search campaign within 90 days, while a full-scale SEO plan takes three to six months or even up to a year before seeing meaningful results. Other factors may also affect the time period before tangible results, such as your competition and current search rankings.
We generally set performance goals and metrics for all our clients every three months. Regardless of the services you need, your Cardinal team will provide comprehensive, data-driven results from meticulous planning and strategizing.
In reality, a digital marketing campaign that’s worth your time and investment takes time. Cardinal is not your agency if you require immediate results.
As a full-service digital marketing agency, Cardinal offers a wide range of services that will grow your addiction treatment facility and help change more patients’ lives. From search engine optimization to PPC management and web design to reputation management, our core marketing solutions will enable us to become your facility’s strategic growth partner. The only services we don’t offer are email marketing, organic social media posts, and traditional print advertising (Cardinal is a digital agency).
Having said that, we’re the nation’s top healthcare marketing agency because it’s where our hearts are. For instance, our PPC management team can breathe new life into your paid search campaign by maximizing performance and improving lead quality so you can meet your patient volume goals. Meanwhile, our Facebook Ads experts will manage and optimize your ad campaigns to build local brand awareness and achieve maximum ROI.
Regardless of your selected services, you can trust your digital marketing plan is tailor-made for your organization. Through steps like competitor audits and in-depth market analysis, Cardinal will craft a digital marketing campaign that will best serve your addiction treatment brand.
Yes, we can. However, we have to determine if it merits doing SEO and PPC on a national scale (i.e., search volume). Our experts at Cardinal will help you find out if there’s enough demand to warrant scaling your rehab marketing efforts on such a scale. On a side note, many addiction treatment facilities fly people in for rehab, so we could look at that angle for expanding the geographic area that we target with ads.
Ultimately, successful addiction treatment centers and rehabilitation facilities depend on attracting people who are most likely to use their services within their communities. Our marketing experts at Cardinal are proficient in robust local SEO methods that will help target qualified leads within your area. We know the ins and outs of the healthcare industry and have expert knowledge of the patient journey. In other words, we know precisely how to get people who need your help the most to your doors.
Optimizing paid search campaigns is what we do best. There are numerous ways to help reduce your addiction treatment center’s high CPAs. For starters, we’ll evaluate if your account structure is set up to leverage Google’s machine learning, which can help improve efficiency and reduce costs. Then, we can update your ad copy and creatives (e.g., changes to your CTAs) to ensure they align with patient requirements. In addition, we can develop highly targeted landing pages that will be linked to your ads. The landing pages will have crucial information about your addiction treatment facility, like location, services, insurance coverage, etc. There are many factors that influence media costs, and we’ll audit your campaigns to determine the best plan of action. Read our article on 6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget to learn more about budget optimization best practices.
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping addiction treatment and rehabilitation facilities grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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