Reach More People When They’re Searching for Care
We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our applied behavior analysis therapy PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.
Masters of multi-location growth, we’re able to scale paid search campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.
As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients.
We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.
We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.
It’s been proven that using the internet to promote your ABA therapy center is a cheaper and more efficient way to reach new residents over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. And in a recent study, 46 percent of people who are online Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results.
This tells us that a PPC campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an ABA therapist. But unfortunately, it can cost more time and money trying to figure it out yourself than partnering with professional PPC experts. Let us help you make sure your loved ones are safe and well cared for.
Ads That Get Noticed
You’ve done all of the hard work to build up a great ABA therapy facility that produces results with a staff that cares about your patients. Now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and shows them why they should select your ABA therapy facility.
Tracking Conversions
The purpose of setting up a PPC ad campaign is to get noticed and ultimately get people the help they need, so Cardinal’s PPC management experts ensure that your ad campaigns are set up properly and working through to the end. From the first impression to booking an appointment- we track everything to see what’s working and what people are responding to.
Our ABA therapy PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.
Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location healthcare organizations that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.
Your typical prospect could take weeks— if not months—to compare multiple ABA therapists online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.
Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant ABA therapy terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.
We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.
Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.
As a new ABA therapy brand, Wellspring was looking to build their digital presence from the ground up. High-level goals included creating a brand that could spur organic growth and drive new patient acquisition while also resonating with patients and their families.
Wellspring turned to Cardinal for help with their new brand identity and website design and development. We created a beautiful, scalable site for the ABA brand that could grow with them as they opened new locations. Cardinal continues to serve as a strategic advisor as the brand expands, helping them acquire new patients through SEO and paid media and recruit all-star talent to support their growth.
From day 1 we've enjoyed our partnership with Cardinal Digital Marketing for bringing our vision to life. We are beyond thrilled with the outcome!
Ready to learn how you can leverage PPC for supercharged growth? Give us a shout and we’ll answer any questions you have! Simply fill out this form to get started.
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