Expand your patient pipeline with powerful ABA therapy marketing strategies.
We’ve been in the healthcare performance marketing business for over 10 years. As a result, we’re intimately familiar with the needs of multi-location ABA therapy providers.
We ignite frictionless growth for your ABA therapy brand so you can expand your positive impact across new markets.
We’re guided by an intrinsic drive to exceed expectations. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We have helped over 250+ ABA therapy locations crush their growth goals with data-driven lead generation tactics.
We leverage targeted PPC advertising campaigns driven by machine learning algorithms to maximize performance, ignite efficiency, and improve lead quality—so you can hit your patient volume and CPA goals quickly and effectively.
A solid SEO strategy brings high-quality leads right to your front door. Thanks to our expert understanding of the patient journey, we know how to help the right people find your brand’s website at the time it counts the most. We also ensure your website is properly structured, coded, and integrated. We pride ourselves on our thorough processes that ensure consistency and error-free workflows.
When you consider that the average Facebook user clicks on 12 ads per month, it becomes clear why Facebook is vital for accelerating the growth of your ABA therapy brand. We’ll set up and manage entire Facebook campaigns for you, optimizing each towards specific locations, times, and audiences for maximum ROI.
Your website should do more than just attract fleeting eyes; it should be converting prospects to loyal patients. That’s where our CRO services come in. We’ll optimize your website copy, CTAs, site structure, and more to drive conversions skyward and fuel sustainable growth for your ABA therapy facility.
Leveraging the leading AI-powered analytics software, we’ll help you turn raw data into actionable insights so you can get more leads with less spend. We’ll also continuously monitor and report your marketing performance and impact at each of your facility’s locations. Our reports are integrated, meaning we pull disparate data from various channels into a comprehensive dashboard that provides visibility into the bigger picture.
Applied behavior analysis therapy is increasingly important for your patients, and we want to make sure they can find you quickly and easily. We do that by developing a high-quality website that not only attracts new patients, but is easily discovered, crawled, and indexed by search engines.
In the last decade, significant progress has been made in understanding autism spectrum disorder (ASD) and how to help those who are on the spectrum. Applied Behavior Analysis (ABA) is a therapy that aims to increase helpful behaviors while decreasing harmful behaviors. Behavior analysis has been studied for decades, and in recent years positive reinforcement strategies have gained support as an effective method to treat children with ASD.
As a new ABA therapy brand, Wellspring was looking to build their digital presence from the ground up. High-level goals included creating a brand that could spur organic growth and drive new patient acquisition while also resonating with patients and their families.
Wellspring turned to Cardinal for help with their new brand identity and website design and development. We created a beautiful, scalable site for the ABA brand that could grow with them as they opened new locations. Cardinal continues to serve as a strategic advisor as the brand expands, helping them acquire new patients through SEO and paid media and recruit all-star talent to support their growth.
The parents of children with ASD are online seeking solutions to help their children gain stronger communication and interpersonal skills. When browsing social media, they’re attuned to content and ads that speak to their children’s challenges. After hearing about ABA therapy, the first place they go is Google to find more information and review ABA therapy providers.
If your ABA practice’s website doesn’t have the answers to their questions, you’re missing a golden opportunity to connect with potential patient families.
A consistent digital strategy makes it easy for potential patients and clients to see what applied behavior analysis therapy services you have available and how to access them. Part of this effort can include making sure your organization’s site ranks high when people search for assistance. Follow this up with a well-designed site that provides information that is easy to understand and shows that you are ready to assist.
No. If your current website works and is based on WordPress, we can work on it. However, if your website isn’t on the WordPress platform, it may hinder our search optimization efforts. Fortunately, Cardinal can help migrate your website to WordPress from any CMS platform.
Meanwhile, if, for some reason, you’re not happy with how your website looks or functions, Cardinal can help as well. Your website is a vital asset of your ABA therapy brand, so it needs to look professional to attract more patients and stand out from the crowd.
Cardinal’s team of web design experts will help you develop a high-quality website with designs, content, and functionality optimized for healthcare. We also ensure your ABA therapy website has a strong SEO foundation so potential patients can find your services quickly.
It depends. The actual time frame for tangible results depends on factors like your required services, competition, and current search rankings. For instance, you may see meaningful results on your paid search campaign within the first 90 days, while a full-scale SEO plan may take three to six months to a year before you’ll see any positive developments.
Cardinal sets performance goals and metrics for clients every three months. This means you can expect comprehensive, data-driven results from your Cardinal team, regardless of the services you require.
The bottom line: digital marketing takes time. Unfortunately, Cardinal is not the agency for you if you need instant results.
Sure, if you want us to. As a full-service digital marketing agency, Cardinal provides a wide range of services that will help grow your ABA therapy brand and allow you to reach more patients. Our core marketing solutions include search engine optimization, PPC management, and web design, enabling us to become your strategic growth partner. The only services we don’t offer are social media posts, email marketing, and traditional print advertising (Cardinal is a digital-only agency).
With that said, Cardinal is the nation’s top healthcare marketing agency, and we helped numerous top healthcare brands succeed in digital marketing. For example, our PPC management team can boost overall performance and lead quality by supercharging your paid search campaign. Meanwhile, our Facebook Ads specialists will manage and optimize your ad campaigns to strengthen local awareness and achieve maximum ROI.
We ensure your digital marketing plan is tailor-made for your organization, regardless of your preferred services. Through measures like in-depth marketing analysis and competitor audits, Cardinal will develop a digital marketing campaign that best serves your ABA therapy brand.
Yes. Managing and optimizing paid search campaigns is one of our core services. Having said that, there are numerous ways to reduce the high CPAs of your ABA therapy center’s PPC campaign. For instance, Cardinal will analyze your account structure and determine if it’s in the best state to leverage Google’s machine-learning algorithm. It can do wonders in reducing costs and improving overall efficiency.
Next, we can work on updating your ad copy and creatives (e.g., integrating strategic call-to-actions) to improve your Ad Quality Score. Furthermore, we can create highly targeted landing pages where you can link your ads. These landing pages will contain critical information about your ABA therapy practice, such as an address, services, accepted insurance, etc. In general, we’ll audit your paid search campaign and devise the best possible strategy so you can make the most out of your marketing budget.
Scaling multi-location healthcare groups is the bread and butter of Cardinal, and we have proven growth strategies to achieve success for your ABA therapy practice. First, Cardinal will breathe new life into your SEO campaign using a specialized multi-pronged approach that includes content marketing, link building, and technical SEO.
Next, we can help launch various paid search campaigns for your ABA therapy centers. Cardinal specializes in efficient media campaigns, so we ensure budgets are allocated fluidly but with enough versatility to adapt to new trends. Finally, we’ll ensure multiple patient touchpoints are covered with a robust paid social media marketing strategy, which is crucial for increasing brand awareness for your behavioral therapy brand and attracting new patients who require your help.
From day 1 we've enjoyed our partnership with Cardinal Digital Marketing for bringing our vision to life. We are beyond thrilled with the outcome!
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping ABA therapy facilities grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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