We develop compelling TikTok advertising strategies that engage patients, building trust and demand for your healthcare brand.
TikTok is increasingly the place to be online. While it started with Gen Z, older generations have embraced the platform. Its sophisticated algorithm serves content tailored to each user’s preferences and engagement history. We help you stand out on the feed with engaging, authentic social campaigns that build awareness and demand by connecting with patients at each stage of their journey.
We know how patients move through the buyer’s journey and what information they need. You’ll get genuine video ads that resonate with your patients every step of the way. Health decisions take time; our Tiktok advertising strategy nurtures them at every step until they’re ready to book an appointment.
People want helpful healthcare content and are often leery of ads. We collaborate with your team to produce authentic content that shows your personality and provides information they can trust. We also leverage user-generated content to build an emotional connection you can’t get through traditional advertising.
Are you tired of throwing spaghetti at the proverbial social media wall to see what sticks? Our TikTok advertising strategies are guided by data and will help you increase brand awareness and new business. Our analytics capabilities give you the inside scoop on how we’re turning social leads into booked appointments.
Social media is quickly becoming a go-to place for healthcare advice, particularly for younger Americans. Because Gen-Z consumers are aging into adulthood and making their own healthcare decisions for the first time, TikTok is playing an important role in the patient journey.
Unlike traditional corporate channels, TikTok feels more authentic and credible due to the prevalence of user-generated content that is easy to understand and relate to. It provides a strong sense of community, allowing users to connect with others who share similar experiences and seek support.
By leveraging TikTok, healthcare providers can connect with younger patients, as well as Millennial parents (aged 30-45) who are making healthcare decisions for themselves and their children.
We deploy funnel-based nurture strategies to reach your engaged Gen-Z and Millennial patients with a clear message at the perfect time. Every patient’s journey to receive care is unique and requires a custom full-funnel TikTok strategy. We help you capture their attention and nurture them with real, engaging videos until they’re ready to book an appointment!
From ideation to production, we help you develop a cutting-edge video content strategy. Let us do the heavy lifting; we’ll create storyboards, write your scripts, and plan video shoots. We’ll film it ourselves or work with your in-house team to produce unique content that your patients will love. By conducting creative research and using performance data, we’ll refine your video strategy and use those insights to inform other marketing initiatives.
Our creative video designs are not only scroll-stopping but also capture the hearts of patients with genuine authenticity. We collaborate with you to craft native-feeling, user-generated content your audience will trust. No stuffy, corporate bullshit.
Worried that your ads won’t be HIPAA compliant? Don’t be! We know how to navigate every HIPAA regulation to ensure your ad campaigns don’t violate patient privacy restrictions.
We’ll supercharge conversions by aligning pre and post-click user experiences. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We’re optimization obsessed and evaluate how different ads perform among various TikTok audiences. Once we’ve determined performance by the audience, we divide the top-performing ads to hone in on which content resonates with each audience.
Let’s be clear, TikTok marketing isn’t the right option for every single healthcare specialty. Not every specialty is the right fit for the demography. The healthcare specialties that tend to thrive on TikTok consist of mental health, addiction treatment, cosmetic dentistry, pediatrics, dermatology, plastic surgery, and women’s health.
All things aside, if your organization is looking to connect with younger patients, drive revenue through targeted campaigns, and natively build your brand through UGC, a TikTok advertising strategy that works well is worth the money. It all comes down to if your target patient population is on the channel and how valuable they are to your business.
The real question is: what don’t we do? A TikTok marketing agency ensures your TikTok ads reach potential and existing patients to drive real results to your business. We start by creating a custom assessment of your goals, target audience(s), location, and messaging. We’ll devise a video content strategy based on trend research, patient engagement, and performance data. Our team will even create short-form video content for you—see more below. Once the plan is in motion, we monitor your TikTok ad performance with custom dashboard reports and continually optimize campaigns to ensure a steady stream of patients. If that all sounds like a win, that’s because it is!
We do it, or you can! Our team will get to know you through the initial discovery process and familiarize ourselves with your offerings, style, and tone of voice. Once we get a feel for your brand, we’ll storyboard, write, plan, and shoot. We can capture video for you or collaborate with your creative team to capture video content. We also can help you source user-generated content from your patients to build authentic patient testimonial campaigns.
We want you to be completely confident that you’re getting your money’s worth for your TikTok marketing, so we contract accordingly. It takes a few months of testing and optimizing to establish a steady, predictable pattern of results. We’ll sign you on for an initial six-month contract to set the magic in motion. Throughout this time, we set performance-based goals for all our clients every 3 months, staying in constant communication with clients and continually monitoring performance to ensure they’re getting the results they expect.
We are thoroughly impressed with Cardinal’s ability to deliver a pipeline of high-quality leads to our door. Onboarding with them could not have gone any smoother, as they clearly value communication and transparency.
We’ll help you create captivating TikTok advertising campaigns to build your brand, engage patients, and drive new leads to your medical group.
Contact us to find out how—simply fill out the form to get started!
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