10 Ways to Succeed on Meta in 2025
Social media has become an integral part of the patient journey, and Meta's importance only continues to rise. However recent...
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On-Demand Livestream
Meta Ad Strategies for the Privacy Era
Protect your patient acquisition strategy amid Meta’s new data restrictions.
Stay Ahead of Meta’s 2025 Data Restrictions
Meta’s new restrictions are here, and they’re shaking things up for healthcare advertisers. Bottom-of-funnel tactics like retargeting and conversion optimization just got tricker. But that doesn’t mean Meta’s off the table—it means you need a new playbook.
Watch this 45-minute webinar with Chief Strategy Officer Rich Briddock and Sr. Paid Social Manager Caro Costa to learn how to rebuild your Meta strategy from the ground up. You’ll discover:
- What Meta’s new policy changes really mean for healthcare marketers
- How to adapt your campaign structure, audience targeting, and events
- Why lead forms are making a comeback—and how to make them convert
- A next-gen full-funnel strategy built for scale, efficiency, and compliance
About the Speakers
Rich Briddock
Chief Strategy Officer,Cardinal Digital Marketing
As an integral part of Cardinal’s leadership team, Rich oversees ALL client strategies. He specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Caro Costa
Senior Paid Social Media Manager,Cardinal Digital Marketing
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.
You Can Still Win on Meta. Here’s How.
Meta’s new restrictions don’t mean game over. Learn which tactics still work—like ThruPlays, Instant Experiences, and Meta Leads—and how to structure a full-funnel strategy that drives growth without breaking the rules.
Watch the on-demand webinar to learn how.
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