5-Step Paid Media Strategy to Attract Your Ideal Patients
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
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On-Demand Livestream
Winning SEO in the Age of AI
How to future-proof your SEO strategy and reach patients in an evolving search landscape.
Learn the New Rules of SEO in an AI World
As AI changes the search and Google ecosystem, marketers need new strategies to stay visible and to engage consumers through their journey to find care.
In this 45-minute recording, we cover:
- How AI is reshaping the search landscape
- Why intent, differentiation, and authority matter more than ever
- Strategies for mapping your SEO efforts to the patient journey
- Real-world examples to scale content and activate your organization
Make sure your brand stays visible—and relevant—as search evolves.
About the Speakers
Rob Sauter
VP, Earned and Owned Media,Cardinal Digital Marketing
Rob is an experienced digital marketing professional who has spent his career dedicated to the science of marketing and the impact a true marriage of art and science can have for a brand. With over 10 years of leadership in the agency and healthcare space, Rob leads a cross-departmental team of creatives, developers, SEO pros, and retention experts as the VP of Earned and Owned Media.
Lauren Leone
Chief Growth OfficerAs Chief Growth Officer, Lauren Leone collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, Smile Doctors, and LifeStance Health.
Google AI Overviews
Essential SEO Strategies to Rank in AI-Driven Search
If your content isn’t structured for AI, it won’t get seen… period.
We’re breaking down the anatomy of a Google AI search result and what it takes to stand out. From E-E-A-T principles to intent-driven content strategies, we’ll cover how to position your business for success in this evolving search landscape.
Insights and Strategies to Power Your Growth
Clients We Ignite Growth In
About Cardinal
Who We Are
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.
Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.
