Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
Listen and subscribe to Ignite wherever you get your podcasts.
Hear From The Nation's Top Healthcare Marketing Experts
Healthcare Marketing Trends for 2024: A Roadmap to Success
We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like a shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry.
11 mins
Unlocking SEO Success: How’s Google’s Evolving SERP is Impacting Healthcare
Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it.
6 mins
The Secret to Patient Retention: How to Engage and Reactivate Your Patients
In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement.
20 mins
Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger of Shore Dental Partners
This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play.
23 mins
Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI
On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget.
12 mins
Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell
Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience.
26 mins
Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations
This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results.
12 mins
Transforming Behavioral Health and Improving Patient Outcomes with Mark Potter of Mirah
Join us on Ignite as we dive into the world of behavioral health, the rise of measurement-based care (MBC) and practical strategies for implementing MBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes.
19 mins
Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success
Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your progress, impress your C-suite, and achieve your desired outcomes. Don't miss out on this opportunity to get the most out of Q3!
14 mins
Dominate the SERP: How LSAs Are Transforming Healthcare Marketing
Are you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LSAs, their key differentiators from traditional Google Ads, and how they can help healthcare groups dominate more real estate on the Search Engine Results Page (SERP).
10 mins