Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear From The Nation's Top Healthcare Marketing Experts
Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group
Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue.
22 mins
How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing
Success in 2025 starts with a clear plan. Discover how marketers can develop a roadmap that aligns digital strategies with business goals, sets priorities, and tests new channels in a smarter way.
19 mins
Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock
Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys.
19 mins
Driving Smarter Spend Through Marketing Incrementality
Discover how the concept of incrementality will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership.
11 mins
The Art of Patient Journey Mapping: Creative Strategies for Marketing Success
Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you!
20 mins
Debunking the Biggest Myths in Healthcare Marketing
The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.
14 mins
Media Mix Modeling: The Secret to Smarter Marketing Decisions
Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary business intelligence tool, RevRx™.
20 mins
Real Stories, Real Impact: Embracing Authenticity in Healthcare Marketing with Lantern
This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.
20 mins
Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker
This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers. Learn how healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting marketing efforts.
22 mins
B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with evolvedMD
In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape.
18 mins