Ignite Healthcare Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
Listen and subscribe to Ignite wherever you get your podcasts.
Hear From The Nation's Top Healthcare Marketing Experts
Leveraging CRMs & CDPs for Better Patient Retention
How do you turn patients into loyal advocates? Healthcare marketing expert Kelly Green explores how CRM, CDP, and cross-functional strategies can drive patient engagement, boost retention, and power long-term success in healthcare marketing.
The ‘Platinum Rule’ Every Healthcare Marketer Needs to Hear
How do you reach patients—and their caregivers—in today’s AI-influenced, crowded market? Todd Richards, Sr. Director of Digital Marketing at Keck Medicine of USC, shares why blending traditional and digital strategies and following the “Platinum Rule” are the keys to building trust and winning patients.
How to Differentiate Your Brand in a Crowded Market
In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinal’s CEO, Alex Membrillo, in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes.
The Halo Effect: How Social Media Can Supercharge Paid Search
Doubt that your social media ads are driving patient bookings? Here’s how to find out. Our hosts, Cardinal’s CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.’ We’ll break down how we test, analyze, strategize, and forecast to maximize impact.
Service Line Marketing: How to Fill Schedules Not Waitlists with Christus Health
This episode of Ignite is packed with actionable insights you won’t want to miss! Join Cardinal’s CEO, Alex Membrillo, and Christus Health’s Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand advertising, you’ll learn how to make smarter, data-driven decisions that drive real conversions. Plus, our hosts dive into the role of AI in search and advertising and why full-funnel marketing is becoming a game-changer in healthcare.
Going Beyond PPC to Win Patients
In this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influencers to enhance your brand’s reach. By focusing on data-driven insights and effective content strategies tailored to each platform, you’ll learn how to stay competitive and drive meaningful growth in the healthcare sector.