Ignite Digital Marketing Podcast
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
Healthcare Marketing Insights At Your Fingertips
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Hear From The Nation's Top Healthcare Marketing Experts
Driving Smarter Spend Through Marketing Incrementality
In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership.
11 mins
The Art of Patient Journey Mapping: Creative Strategies for Marketing Success
Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you!
20 mins
Debunking the Biggest Myths in Healthcare Marketing
The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.
14 mins
Media Mix Modeling: The Secret to Smarter Marketing Decisions
Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary business intelligence tool, RevRx™. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results.
20 mins
Real Stories, Real Impact: Embracing Authenticity in Healthcare Marketing with Lantern
This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.
20 mins
Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker
This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers. Learn how healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting marketing efforts.
22 mins
B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with evolvedMD
In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape.
18 mins
From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
Tune-in to Ignite as Cardinal’s CEO, Alex Membrillo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with performance marketing to create a powerful and comprehensive strategy.
28 mins
Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare
Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders.
21 mins
Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth
This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market.
7 mins