Healthcare Marketing Blog

Is Your Digital Marketing Agency Underperforming? 5 Things to Look At

Marketing Insights & Trends

Is Your Digital Marketing Agency Underperforming? 5 Things to Look At

Whether your team already uses a digital marketing agency or you’re thinking about bringing one in to help shoulder the load, there are a few questions you need to ask to measure effectiveness and evaluate performance (ahem, ROI) objectively.

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Webinar: How LifeStance Health Grew to 500+ Locations

Marketing Insights & Trends

Webinar: How LifeStance Health Grew to 500+ Locations

See how a 500+ location mental health provider is growing through innovative digital marketing strategies.

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How to Make Closed-Loop Reporting Work in Healthcare Marketing

Data & Analytics

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.

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Top SEO Trends to Watch in 2022

Marketing Insights & Trends

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.

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Top Facebook Advertising Trends for 2022

Marketing Insights & Trends

Top Facebook Advertising Trends for 2022

Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to maintain their competitive edge? Perhaps most importantly, how can organizations make sure their Facebook ad spend is worth it in the face of increasing data restrictions?

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Guide to SEO Best Practices for Senior Care

Marketing Insights & Trends

Guide to SEO Best Practices for Senior Care

Let’s take an in-depth look at the search engine optimization (SEO) best practices essential for senior care organizations who want to increase their visibility online. I’ve sourced these tips from our agency’s work with leading multi-locations senior care groups.

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Healthcare Marketing in the Age of Consumerism

Marketing Insights & Trends

Healthcare Marketing in the Age of Consumerism

Consumerism has taken healthcare by storm, forcing marketers to adapt their strategies. What follows is a look at what the consumerization of healthcare looks like, what it means for healthcare organizations, as well as some tactics you can adopt to acquire and keep patients.

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10 Healthcare Marketing Trends for 2022

Marketing Insights & Trends

10 Healthcare Marketing Trends for 2022

Surprise, surprise—the evolution of healthcare marketing presses on. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Read on if you’re wondering what other organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth. 

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Webinar: Boost Conversion Rates by Optimizing Your Digital User Experience

Marketing Insights & Trends

Webinar: Boost Conversion Rates by Optimizing Your Digital User Experience

Do you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience and remove all barriers that might prevent patients from booking an appointment.

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How Much Does Digital Marketing Cost?

Marketing Insights & Trends

How Much Does Digital Marketing Cost?

Our digital marketing pricing guide will help you get an idea of how much you can expect to invest in your campaigns.

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