Healthcare Marketing Blog

Healthcare Marketing Strategies During A Recession

Marketing Insights & Trends

Healthcare Marketing Strategies During A Recession

During times of economic uncertainty, adjusting your patient acquisition strategies is vital to ensure you remain profitable and can continue growing. Here are some of the top marketing recommendations from our experts.

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Healthcare PPC & Google Ads Marketing Trends in 2023

Marketing Insights & Trends

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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Top Healthcare SEO Trends for 2023

Marketing Insights & Trends

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.

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Google Ads Goal Planning – Get Ready for 2023

Marketing Insights & Trends

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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Google’s Helpful Content Update & Impact on Healthcare

Marketing Insights & Trends

Google’s Helpful Content Update & Impact on Healthcare

Healthcare organizations must adjust quickly as Google continues to pursue user-centric content over articles written for the search engine’s algorithm. Here’s how you should tailor your content strategy to answer patient questions while continuing to implement SEO best practices.

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HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

Marketing Insights & Trends

HIPAA Marketing 101: Your Guide to Protecting Patient Privacy

In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.

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The State of Healthcare Marketing 2022

Marketing Insights & Trends

The State of Healthcare Marketing 2022

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

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Top Google Ads & PPC Trends for 2022

Marketing Insights & Trends

Top Google Ads & PPC Trends for 2022

How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.

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Why Digital Marketing Takes Time

Marketing Insights & Trends

Why Digital Marketing Takes Time

It’s only natural to want fast results from your marketing spend. The reality is that it takes time to see consistent results from most digital marketing strategies. Here are a few excellent reasons why from the people who conduct performance reporting each and every day.

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Top Digital Marketing Trends for 2022

Marketing Insights & Trends

Top Digital Marketing Trends for 2022

Each year, our team of marketing geeks puts their heads together to identify the top digital marketing trends for the coming year. The theme this year is data, machines, and the prevailing power of human ingenuity. As you plan for 2022, here’s what these trends might mean for you.

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