Healthcare Marketing Blog

Marketing for Doctors | Top Growth Strategies

Marketing Insights & Trends

Marketing for Doctors | Top Growth Strategies

In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.

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Why is Healthcare Marketing Important?

Marketing Insights & Trends

Why is Healthcare Marketing Important?

The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.

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10 Healthcare Marketing Trends for 2023

Marketing Insights & Trends

10 Healthcare Marketing Trends for 2023

Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.

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Marketing Value-based Care and Improving Patient Health Outcomes

Marketing Insights & Trends

Marketing Value-based Care and Improving Patient Health Outcomes

The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.

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Healthcare Marketing & HIPAA: What’s Changing?

Marketing Insights & Trends

Healthcare Marketing & HIPAA: What’s Changing?

Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.

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5 Patient Acquisition Marketing Strategies for 2023

Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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How 6 Healthcare Marketing Leaders Are Navigating 2023

Marketing Insights & Trends

How 6 Healthcare Marketing Leaders Are Navigating 2023

We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.

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What is Healthcare Marketing?

Marketing Insights & Trends

What is Healthcare Marketing?

Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.

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Benefits of Healthcare Marketing That Will Help You Grow

Marketing Insights & Trends

Benefits of Healthcare Marketing That Will Help You Grow

Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing conversions.

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Top Dermatology Marketing Trends for 2023

Marketing Insights & Trends

Top Dermatology Marketing Trends for 2023

What trends await dermatologists in 2023? Here’s a look at the top dermatology marketing trends that will help you better manage and market your dermatology group. What patient acquisition strategies are emerging in the dermatology space? More importantly, which dermatology marketing will help you stay competitive in 2023? Let’s take a look.

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