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Marketing + Operations: Why Total Alignment is Vital to Growth
Marketing Insights & Trends

Marketing + Operations: Why Total Alignment is Vital to Growth

Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.

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How to Build a Full-Funnel Healthcare Marketing Strategy in 2024
engage patients with a full-funnel marketing strategy
Marketing Insights & Trends

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024

A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.

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Healthcare Social Media Advertising Trends in 2024
Marketing Insights & Trends

Healthcare Social Media Advertising Trends in 2024

Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.

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2024 Healthcare SEO Insights: 7 Trends to Watch
Marketing Insights & Trends

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

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Healthcare Recruitment Marketing: 3 Strategies to Attract Talent
Marketing Insights & Trends

Healthcare Recruitment Marketing: 3 Strategies to Attract Talent

Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.

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Why It’s So Hard To Get High-Quality Leads in a HIPAA World
Marketing Insights & Trends

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.

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How Can Marketing Be Patient-Centric?
Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices
Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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