Increase commercially insured patient volume through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the orthopedic field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped orthopedic groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the orthopedic surgery services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your orthopedic surgery practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your orthopedic surgery practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your orthopedic surgery practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find an orthopedic surgeon is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
As orthopedic surgeons strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving orthopedic practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive orthopedic industry. Patients will be able to find your facility through your excellent marketing and eye-catching website.
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to an orthopedic surgeon, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective orthopedic patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. When you have a WordPress website that works well, we can move on to create the marketing plan for your practice. We recommend WordPress to all our clients because it’s easy to use, simple to customize, highly scalable, and features built-in SEO tools.
On the other hand, if you’re not satisfied with the current state of your website, Cardinal is more than happy to help. We can migrate your existing site to the WordPress platform, or design and develop an entirely new website from scratch.
According to a study, 95% of healthcare executives believe that their website is the primary driver of new patients. You’re turning away potential patients if your website is poorly designed and structured. In contrast, a professional-looking website with a responsive design is a huge trust signal for people shopping for an orthopedic practice.
Cardinal specializes in creating sleek and highly optimized healthcare websites that will attract patients and persuade them to convert.
It depends. Digital marketing, when done right, is highly effective and may catapult your healthcare business to new heights. However, it’s not a one-and-done process that will yield results overnight. Thus, we encourage our clients to temper their expectations about when they’ll see meaningful results from their marketing campaign. Being realistic with the timeline can help you avoid experiencing disappointment and prematurely giving up on digital channels for patient acquisition.
At Cardinal, we always set actionable goals for all clients every three months. Plus, we always ensure you’re not in the dark regarding the progress of your campaign by giving you access to reports and dashboards, strategy roadmaps, and KPIs. Thus, you’ll always know what we’re doing and stay on top of your campaign.
The actual timelines will depend on the services you require. For instance, PPC marketing will likely yield results 90 days after optimization. In comparison, a full-scale SEO campaign will take about six months to a year before you’ll see significant developments.
Sure, we can. Cardinal is a full-service digital marketing agency that offers a wide range of services to market your orthopedic practice. What sets us apart from the competition is that we deliver an integrated and cohesive strategy using our services. Whether you’re looking for SEO, PPC, web design, etc., you can trust that every service you invest in will support one another for your marketing goals. Cardinal is your one-stop shop for digital marketing solutions, so you don’t have to deal with multiple agencies. The only services we don’t cover are traditional marketing like print and radio advertising (Cardinal is digital only).
Furthermore, we will leverage our intimate knowledge and expertise in various healthcare industries, including the orthopedic space. Just ask some of the nation’s largest orthopedic surgery practices like OrthoAtlanta.
Absolutely. We approach each partnership with the goal of supporting your top priorities. During onboarding, we’ll discuss your business goals, including priority service lines, brands, and locations.
If you want to increase high-value patients seeking specific procedures (i.e., knee or hip replacements), we can help you book more of those patients. Once we understand your priorities, we will develop a strategy that fully supports your goals so we’re in total alignment.
We can do this by devising a keyword strategy and account structure to find the patients seeking those services. By refining your keyword strategy, optimizing account structure, and crafting great ad creatives, we can drive higher-quality leads looking for high-value surgeries.
Afterward, we will create highly-optimized landing pages for your high-end services, where your PPC ads will be linked instead of your home page. These landing pages are designed to provide visitors with critical information about your practice and services and clear CTAs for conversions.
Yes. The beauty of Cardinal’s digital marketing approach is that it’s scalable based on your needs, target audience, and budget. For example, if you want more patients in one or two of your locations, we can flex the ad spend on locations that need more patients. Frequent communication and goal alignment ensure that we’re supporting the locations that matter the most to your business.
Regardless if you’re going to focus on one or all of your orthopedic locations, we’ll make sure your campaign is optimized for lead generation and efficiency.
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Overall, to someone with strong medical and administrative background, diving deep into digital marketing efforts for orthopedic clients can feel unusual at best. But the more you get familiar with current tools, the more effective you can be at reaching customers who need your business to help their health.
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