Increase patient volume for those looking for Braces & Invisalign.
Our services are trusted by some of the biggest names in the orthodontic field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped orthodontic groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the orthodontic services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your orthodontic practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients. Once a family member becomes a patient, others in the family will likely follow.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your orthodontic practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your orthodontic practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new orthodontist is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!
Braces are not just for kids anymore. Americans have become obsessed with having beautiful smiles. Approximately 25% of orthodontic patients today are adults. Parents who didn’t have braces when they were young now accompany their children for orthodontic treatment. With the development of barely noticeable clear aligners, like Invisalign, many adults now consider orthodontics a viable option. Digital marketing is an essential tool for growing your patient base in the competitive orthodontic industry. Patients who need services will be able to find your practice through your excellent marketing and eye-catching website. Cardinal can highlight the value of your services and help your orthodontic practice grow.
While some patients will be referred to an orthodontist by their family dentist, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective orthodontic patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
An orthodontic practice must consistently attract new patients to grow. Our marketing team will work to increase your web presence and brand awareness, which helps drive referrals to your office.
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