See how we helped Piedmont Hospital increase patient volume for their Ortho & GI service lines by over 334%

At the start of our partnership, we built a comprehensive keyword list, which served as the foundation of our future work. Every tweak of their website, every backend optimization – all remained focused on the end goal: to get Piedmont Hospital Digestive Healthcare division to improve their rankings and brand reach for the terms their prospects use the most during their searches.

We made tactical changes to the client’s existing website, including building out individual pages aimed at boosting rankings for competitive keywords.

We then optimized each of these pages to improve their performance on Google, Bing, and other search engines.

In addition to these optimized pages, we made subtle, yet impactful changes to the client’s homepage, including adding intralinks that improved user experience:

Building relationships to increase patients

Highlighting the client’s medical team is what we like to call transparency, and it’s what helps build and nurture long-lasting patient-facility relationships.

So we took this transparency to another level through content marketing. Content marketing based on data is an incredible way to connect with audiences who are most likely to convert into patients.

We actively publish articles that highlight not only the successes of our client, but that are also the types of content their prospects are searching for online. Combine that with our optimized web pages, and you can see why our client’s ranking increased for their highly coveted keywords

Building a solid online reputation and maintaining it

When it comes to marketing for a medical practice, one thing is certain: reputation is everything.

Prospective patients may be impressed with the look and feel of a website. They may appreciate transparency and the helpful content found on a blog. But they’re likely not going to convert unless the doctors on staff have positive reviews online.

While members of our team redesigned the client website, optimized their social channels, and began a rigorous content marketing campaign, our reputation management specialists got to work getting more positive reviews for each of the team’s practitioners.

Because we specialize in marketing for medical practices, we have an in-depth knowledge of how to get positive reviews posted across the web. This type of industry knowledge allows us to deliver fast results for our clients.

In the case of Atlanta Brain & Spine Care, we developed a strategy that targeted satisfied past patients – asking them to review the center – as well as created a strategy that ensured that new and incoming patients who are satisfied with our client’s care are asked, directly, to make a review and know, exactly, how and where to place those reviews.