Scalable Healthcare PPC Management for Multi-location Groups

Our PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time.

Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location organizations that result in better efficiency and better lead quality. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize for the highest quality conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.

At Cardinal, we’re able to track more than just form fills and calls. Leveraging HIPAA-compliant technology, we empower better decision-making by helping you tie downstream activity—like kept appointments and other patient outcomes—to specific marketing exposures. Our closed-loop system also integrates with custom CRMs and patient management systems, providing various attribution models for reporting that help us understand whether upper and mid-funnel media drives pre-conversion exposures. 

Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.

We don’t just generate leads for kicks. We generate leads with strategy and intention, garnering only those most likely to convert and bring with them the most revenue. (Again, we’re results-obsessed here, not just results-oriented.)

Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.

We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.

Your typical prospect could take weeks— if not months—to compare multiple providers online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences.

The best copy out there is tested, tested some more, and then tested again. That’s exactly what we do to ensure your ads are getting the results you’re after. Testing our creative via RSAs allows us to do so at a granular level and at a much higher velocity, maximizing your campaign ROI by putting laser-precise copy in front of each of your audience segments.