We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.
Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.
We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your dental pipeline full.
Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.
We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your dental practices, helping you optimize revenue and boosting your return on advertising spend.
We pride ourselves in our transparent workflows and seamless collaboration with DSOs. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.
Whether you realize it or not, there’s a lot of value to having a Facebook, Instagram, LinkedIn, or other social media account associated with your DSO as it provides a way to share educational content, establish trust amongst potential patients, and boost your reputation. Dentists who have social media accounts get noticed, therefore it’s important to not only have an account but invest in social media advertising so that you can convert those followers into patients.
Our comprehensive dentist social media advertising agency ensures that patients consider you over your competitors when searching for a new dentist online.
Potential patients want to put a face and a personality to a dental practice and having your business at the forefront of social media will help you gain that edge over other competing dentists in your area. Cardinal helps people looking for a new dentist find your website in search results over your competitors through social media advertising, PPC, and implementing SEO strategies. Like investing in SEO, dentist social media advertising is an essential component of a digital marketing plan that no business can afford to overlook.
Social Media Management Experts
Cardinal has a whole team of social media management experts with over a decade of digital marketing knowledge. These social media marketing mavens know exactly how to streamline Facebook ad budgets, share engaging Instagram photos, and create effective LinkedIn posts that prove that you’re an expert in your industry, ultimately boosting your brand reputation and profits.
Customized Social Media Plans
Cardinal works with your DSO to put together a customized social media marketing plan that is creative, consistent, and builds your brand’s recognition and trust.
We also take the time to meet with you right here in Atlanta and analyze your current social media presence, determining what is working and what can be improved upon. Taking your account as seriously as we do our own, we’ll maximize your social media ad spend thus giving you a better ROI.
We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. Every patient’s journey to receive dental care is unique and requires a custom full-funnel paid social strategy. We help you capture their attention and nurture them with engaging creative until they’re ready to book.
We’re all about copywriting that converts. Every single ad Cardinal creates for your DSO is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.
Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.
We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.
Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.
We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.
We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.
We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.
Dental support organizations, or DSOs, have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2023, as well as invest in the right strategies and technologies.
Read the full article to learn the top marketing dental marketing priorities, challenges, and investments — as well as what you need to do to stay competitive and scale your DSO.
The broader team is feeling very confident in our performance to date and our strategy and excited about all of the upside and opportunities we have in front of us.
Where else can you reach 1,000 people for less than $5 in ad spend? We’ll help you create a custom, targeted Facebook advertising campaign to generate high-quality leads and bring new patients to your business. Get in touch with us to find out how—simply fill out the form to get started!
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