Insights to Power Your Growth

SEO & Content Marketing

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World

With over half of Google searches now ending in AI summaries, SEO as we know it has changed. This case study shares our strategy to help a multi-location primary and urgent care brand stay visible and drive patient engagement in an AI-first search landscape.

Digital Transformation

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

Marketing Insights & Trends

Insights From Ignite: Inside the Minds of Healthcare’s Top Marketing Leaders

What’s working in healthcare marketing right now? We asked the experts—from top health systems to leading providers—and they delivered real-world strategies to tackle today’s toughest patient acquisition and brand-building challenges.

Paid Media

Performance Creative: The Key to Paid Media Success

With ad costs rising and targeting options shrinking, performance creative has become the key to healthcare marketing success. Cardinal's experts share how to optimize creative for algorithms and test effectively across patient journeys. Discover why the right message at the right time can double your campaign results.

Paid Media

Mastering Performance Max (PMAX) for Healthcare

Google Ads' Performance Max (PMAX) can help you reach more patients—if set up correctly. This guide covers when to use PMAX, why conversion signals matter, and how to train Google’s algorithm to prioritize real patient bookings.

Marketing Insights & Trends

How to Set Smarter Healthcare Marketing Goals

Weak goals lead to wasted ad spend and missed growth opportunities. In this guide, we’ll break down how to set smarter, data-driven marketing goals that drive high-quality leads, optimize ad spend, and fuel real business growth.