Meet the High-flying Marketing Pros
At Cardinal, we’re not just results-oriented: we’re positively results-obsessed. Scaling from a 2-person SEO company to a 80+ person healthcare performance marketing agency, we know how to ignite true business growth for multi-location healthcare groups with proven growth tactics, data-driven strategies, and tenacity that’s hard to find elsewhere.
What It Means to Be a Flocker
The Strategic Growth Squad Dedicated To Your Success
We’ll start by saying that our work isn’t about us. Not really, anyway. It’s about you: the healthcare heroes committed to saving and improving lives, one patient at a time.
At Cardinal Marketing, we believe wholeheartedly in the power of high-quality healthcare. That’s why we put our heart and soul into helping multi-location healthcare organizations scale. We give our 110% because we believe in the businesses we work with.
Connect 6 Million Patients With Care by 2028
At Cardinal, we’re not just marketers but passionate advocates for better health outcomes. Committed to making a real impact on people’s lives by bridging the gap between patients and providers, we’re tracking our progress and celebrating every milestone along the way.
Our mission is to make a meaningful difference in healthcare, one connection at a time.
We Generate Wins For Our Clients Thanks To These Core Values
Flock First
We check our egos and personal motives at the door. We step up for our fellow Flockers and make sure the team always shines first.
Embrace the Adventure
We say yes to new ideas, to new approaches. We’re open to change and approach each week with an exploratory mindset.
Never Settle
We chase growth and new challenges—never backing down in the relentless pursuit of expanding our knowledge or capabilities.
Think Critically
We begin by questioning all assumptions—Flockers don’t take things at face value. We analyze, dissect ideas, and operate our minds like puzzle-solving machines.
Respect Dealt Straightforward
Friction ignites growth so we are always open to discussion about better ways forward, we just expect it to be done respectfully. No kissing ass, no egos, and no empire building. We say what we mean.
Own Your Actions
We take ownership of what we do and fulfill our commitments—respect dealt straightforward. We know mistakes are a part of learning and growth if they’re shared with transparency.
Work Hard, Play Hard
Working with Cardinal: FAQs
Whether you’re building your digital marketing program from scratch or ditching an old agency that didn’t quite deliver, working with a new digital marketing agency can ignite a lot of questions.
- “Will I be heard and my needs understood?”
- “What kind of results can I expect?”
- “How often will I receive updates?”
- “What do their reports look like?”
- “What happens if things don’t work out as planned?”
These are all great questions, and here are our answers.
No matter your goals or your budget, you can always count on transparent communication and a thorough onboarding process. We work collaboratively, meaning we’ll always listen to your thoughts, ideas, and goals before coming up with our plan of action.
You can fully outsource our services, or call on us to supplement your in-house team. Either way, our aim is to create a respectful, collaborative, and profitable relationship.
You can expect comprehensive, data-driven results that were expertly planned for and meticulously worked towards. And if things don’t work out as planned, rest assured we’re never of the “good enough, we give up” mentality. We keep working until you get what you asked for, plain and simple.
Here’s How We Take Care Of Our Clients
We’re trusted by some of the biggest names in healthcare. Why? Because we always make sure our clients’ needs are put first.
Responsive, Customer-first Account Management
When you work with Cardinal, you won’t have to wait days—or worse, weeks—for communication. You’ll always have instant, direct access to your account management team. Most importantly, we’re proactive, meaning we anticipate hurdles, head off problems, and never rest on our laurels.
Fast, Painless Onboarding
Our onboarding process is designed to get you locked and loaded quickly and painlessly, with no burdensome time commitments needed. Quick doesn’t mean careless, however. The process is duly thorough to ensure your goals are met. Existing campaigns are evaluated and supported so that you experience no loss in leads during the transition.
Timely, Transparent Reporting
We’re not in the marketing business to just make nebulous promises and pocket your cash. Instead, we closely monitor campaigns and empower you with direct access to your data through our proprietary AI-powered software.
You’ll also receive easy-to-understand reports that you can share out with stakeholders and use to justify business decisions.
What Our Clients Have To Say
Meet The Flockers
We’re a team of data-driven marketers and creative strategists dedicated to developing innovative, performance marketing strategies that help our clients grow.
Abby Smith
Senior SEO StrategistNicknameCrime Show Enthusiast
Healthcare ExperiencePediatrics, Recovery
From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results.
With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.
She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!
Superpowers
- Petting puppies
- Eating sushi
- Crossword puzzles
Kryptonite
- Horror movies
- Vintage stores
- Bubble tea
Agustin Volpi
Paid Media ManagerNicknameAuggie
Agustin Volpi, a Paid Media Manager at Cardinal, is a dedicated professional who finds passion in making a meaningful difference through his work. In a career spanning 12 years, his dedication goes beyond mere budgets and platforms; for him, performance marketing is about understanding the clients’ clients, a perspective that sets him apart in his field.
Agustin’s drive to improve performance and achieve exceptional results is fueled by a simple yet powerful motivation: a genuine desire to be the best at what he does. This commitment to excellence propels him to continuously refine his strategies and stay ahead of the curve in the ever-evolving digital landscape. Healthcare marketing holds a special place in Agustin’s heart. Inspired by his wife, a doctor dedicated to community service, working with healthcare brands feels like a way to contribute to improving people’s connection to their healthcare systems. It’s a digital marketer’s version of making a positive impact on public health.
Outside the world of digital marketing, Agustin finds joy in hands-on activities. From painting to sculpting and building, he embraces the tangible and creative aspects of life. Agustin Volpi isn’t just a Paid Media Manager; he’s a driven professional with a passion for making a difference and a penchant for hands-on creativity.
Superpowers
- Finding out how things work
- Can watch most western Hemisphere movies without subtitles
- Movie trivia
Kryptonite
- Spiders
- Pretending he likes changing diapers
Alex Gonzalez
Account DirectorNicknameHorse Girl
Alex Gonzalez is an accomplished Account Director at Cardinal with a passion for all things media and marketing. With 7 years of agency experience, she thrives in the fast-paced and exhilarating environment of agency life, relishing the diverse range of media, marketing, digital, and creative projects for clients.
As a key member of the client services team, Alex finds immense satisfaction in engaging with clients, understanding their objectives, and collaborating internally with subject matter experts to craft tailored and effective solutions. Her strength lies in crafting unique and strategic solutions by leveraging both client collaboration and internal team expertise.While helping any brand achieve its goals is fulfilling, working in healthcare marketing holds a special reward for Alex. The knowledge that the audience being targeted consists of potential patients seeking healthcare services, and connecting them with professionals who can improve their quality of life, adds a deeper sense of purpose to the work.
Outside the professional arena, Alex’s world revolves around activities at the barn, riding her horse! Alex also enjoys gardening/landscaping (even though most of her plants die every year), and hanging pool-side in the summer. When not immersed in these activities, Alex indulges in binge-reading Fantasy/Romance series and planning themed parties for every occasion.
Superpowers
- Listening to multiple conversations at once
- Spending money
- Talking about horses
Kryptonite
- Margaritas
- The need to pet all dogs
- TikTok
Alex Kemp
Sr. Director of AnalyticsNicknameAK-47
Healthcare Experience500+ Location Media Strategy
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search. Talk about a success story!
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey (Home Care Assistance), Mid-Atlantic Dental Partners, and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck.
As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Outside of work, Alex harnesses the power of Tiger Woods, as you’ll find him participating in anything golf-related! He also enjoys spending time at the park with his two dogs and most importantly, watching trashy Netflix tv shows.
Superpowers
- Discussing the plot holes & shortcomings of Game of Thrones seasons 4-8
- Eating a bag of Flamin' Hot Cheetos while keeping a straight face
- Channeling my inner Bob Ross
Kryptonite
- Spicy beer
- Early 2010s dubstep
- Possums
Alex Membrillo
CEOSome say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running.
And yes, a closet-sized office just past the foosball table by the restrooms.
Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit, Vistage Executive Leaders, SHSMD, and HCIC.
More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).
Superpowers
- Watching trash TV
- Getting dirty outside
- Agitating his wife
Kryptonite
- Styling his hair
- Slow cars
- Jeni's Ice Cream
Anna Rash
Account DirectorNicknameCookie Dough Connoisseur
Healthcare ExperienceSenior Living
Anna Rash is the Account Director extraordinaire over at Cardinal. She’s all about making those connections between clients and our internal teams. With a passion for effective communication and exceeding client goals, Anna thrives on the collaborative process.
With nine years of experience under her belt, Anna’s career has spanned both agency and in-house marketing environments. She’s dabbled in event marketing, B2B marketing, and project management, with a stint in the healthcare space of senior living.
What keeps Anna motivated? It’s those “a-ha” moments when clients see the results of their strategic marketing solutions. Witnessing their satisfaction and success drives her to continually push the envelope and strive for better outcomes. For Anna, healthcare marketing holds a special allure. It’s not just about achieving client goals; it’s about connecting patients with vital services that can profoundly impact their lives.
Outside of work, Anna’s living her best life. You’ll find her hanging with her chickens, tending to her garden, or kicking back with a glass of wine. And when she’s not doing that, she’s out with her hubby and pups, hitting up breweries—just as long as they’re home and in bed by 9 pm. A Clemson grad with a Master’s from UT Austin, Anna’s got the smarts and the charm to match.
Superpowers
- Puzzles
- Dutch Blitz (iykyk)
- Spending way too much money on dinners out
Kryptonite
- Cannot walk by a dog without saying hello or petting it
- True crime podcasts
- Rewatching the same TV shows
Ashley Petrochenko
Head of Brand MarketingNicknameOoper
Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.
At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines.
As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!
When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!
Superpowers
- Empathy
- Media sponge
- Travel planning
Kryptonite
- Pastries
- More hobbies than time
- Needing to know the ending
Bridget Bush
Group Account DirectorNicknameChaos Coordinator
Bridget is a seasoned Group Account Director with over 25 years of cross-channel marketing experience. Her passion for her work at Cardinal is rooted in her desire to make a positive difference. She is driven by Cardinal’s mission of connecting people with the care they need, which resonates deeply with her personal values. With a strong background in client relationship building and talent cultivation, Bridget excels in nurturing junior talent, which she views as her way of giving back to the universe.
Though new to the healthcare industry, Bridget is eager to learn and bring her extensive marketing experience to this vital sector. Her personal experiences further fuel her commitment to healthcare marketing. Her mother’s organ transplant journey highlighted the importance of access to quality healthcare services, making her role in connecting people with these services incredibly fulfilling.
Outside of her professional life, Bridget is a certified party planner, an audiobook enthusiast, a singer on her church’s praise team, and a certified Zumba instructor who loves to dance. She is also a devoted mother of two sons. Bridget’s approach to leadership is characterized by honesty, accountability, and agility, always striving to create value for both her team and clients.
Superpowers
- Silver Lining Expert
- Master Hugger
- Nurturer Extraordinaire
Kryptonite
- Not crossing anything off her “to do” list
- Cheese and Bread of all kinds
- Someone leaving seconds on the microwave
Brittany Hubler
Associate Media DirectorNicknameThe Fantasy Football Guru
Brittany is a seasoned digital marketing professional with over 12 years of experience in cross-channel marketing, specializing in the healthcare and higher education sectors. Throughout her career, she has demonstrated a strong ability to blend strategic vision with tactical execution, driving impactful marketing initiatives that resonate with diverse audiences.
Over the past 12 years, Brittany has leveraged her deep understanding of digital platforms to craft comprehensive cross-channel and full-funnel marketing strategies and testing roadmaps that enhance brand visibility, drive engagement, and crush KPI goals. She is known for her analytical approach, relying on data-driven insights to guide strategy, optimize performance, and deliver memorable and measurable results.
Prior to joining the team at Cardinal, Brittany has held key roles at large agencies where she has successfully managed marketing strategy for complex healthcare systems and colleges. She is passionate about staying at the forefront of industry trends, ensuring that her strategies remain innovative and effective in a rapidly evolving digital landscape.
Outside of her professional life, Brittany enjoys watching the WNBA and NFL, playing fantasy football, going to the beach, kayaking, attending local events, working out, playing basketball, and hanging out with her spouse and four fur babies (two cats and two dogs). She is someone who enjoys adventures and is always up for the challenge of trying something new.
Superpowers
- Drawing the Denver Broncos logo
- Longboarding
- Playing Fantasy Football
Kryptonite
- Clowns
- Spiders
- Wet Clothing
Carlton Yarborough
Paid Media (PPC) SpecialistNicknameShort Stuff
Healthcare ExperienceFertility Treatment, Gastroenterology
Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!
At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.
In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends
Superpowers
- Eating chips and queso
- Binge watching crime documentaries
- Speed walking (with short legs)
Kryptonite
- The Vampire Diaries
- Trader Joes
- Sandwiches
Carly Briggs
Marketing Operations SpecialistNicknameCARL
Carly graduated from Auburn University with a degree in Public Relations, a minor in Marketing, and a passion for project management. She joined the Flock as a Brand Marketing intern and is now soaring as Marketing Operations Specialist.
At Cardinal, Carly ensures that our marketing initiatives run smoothly and that integrations and workflows are maintained. She is involved with strategy development, campaign planning, and content creation, with an emphasized role in the production of Cardinal’s virtual events, podcast and email marketing program.
Outside of work, Carly enjoys traveling and spending time with her friends and family. You can find her every Tuesday night cheering on her Dad in the neighborhood bowling league.
Superpowers
- Rewatching TV shows
- Telling the same story over and over again
- Saying the Alphabet backwards
Kryptonite
- “What do you like to do for fun?”
- Danny DeVito
- Oversharing
Carolina Costa
Senior Paid Social Media ManagerNicknameCar-o or Care-o
Carolina (Caro, as we call her) joined the Flock with a solid background of 4 years in digital marketing and 6 years in marketing overall. She is detail and goal-oriented with a flair for digital strategy, problem-solving, and making data-driven decisions.
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. What motivates Caro to continually improve performance and achieve better results is her fascination with understanding user behavior. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.
When she isn’t working, Caro enjoys spending time with her dogs by the pool and indulges in her passion for dancing. Exploring the world is also close to her heart, as she frequently embarks on short weekend trips, ensuring she makes the most of her time and cherishes life’s adventures.
Superpowers
- Going viral on TikTok
- Knowing the dialogue of "Friends"
- Smiling when people say "Hi"
Kryptonite
- Dogs
- The sound of airplanes as they take off
- Argentinean asado
Caroline Hesse
Creative SpecialistNicknameHoney Bee Advocate
Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients.
Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.
When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!
Superpowers
- Just Dance
- Puzzles
- Spikeball
Kryptonite
- Brunch
- Farmers markets
- Birthday cake
Catalina Crivaro
Paid Media ManagerNicknameCata
Catalina’s commitment to connecting people with life-enhancing services through innovative paid media strategies is a driving force in her work. Her enthusiasm for testing new ideas and staying inspired by industry leaders keeps her at the cutting edge of digital marketing, constantly pushing for better results for our clients!
Working in healthcare marketing holds a special place in Catalina’s heart. She finds it exceptionally rewarding to contribute to campaigns that directly enhance people’s quality of life, aligning her professional expertise with her personal values.
Outside of her professional life, she finds joy in handcrafting, a testament to her creative spirit, and loves spending time outdoors, whether it’s walking her dog or attending Barre classes.
Superpowers
- Organization Queen
- Social Butterfly
- Art Master
Kryptonite
- Puppy dog eyes
- Coldplay music
- Sunny days
Cindy Lamar
Head of Talent and Human ResourcesNicknameCinsane
Cindy is the Head of Talent and Human Resources at Cardinal, bringing her passion for people and her extensive expertise to drive the company’s success. With a career spanning 15 years, she has cultivated a deep understanding of recruiting, HR, and advertising/marketing, making her a true asset to the Cardinal team.
What fuels Cindy’s enthusiasm for her role at Cardinal is her profound appreciation for people and the value they bring to the organization. She thrives in an environment that recognizes and celebrates the contributions of every employee, understanding that their collective efforts are the key to the company’s success. Her motivation is deeply rooted in the satisfaction of working with happy, kind individuals who recognize and value her contributions. It’s this mutual appreciation that propels her to excel in her role, fostering a positive and harmonious work environment for the entire Flock!
Beyond her professional life, Cindy possesses a passion for carpentry. If it can be crafted from wood, she is more than willing to take on the challenge. Her creative spirit shines through in her carpentry projects, showcasing her ability to transform raw materials into functional and beautiful creations. Additionally, she finds solace and joy in beach vacations, reveling in the tranquility of the sun-drenched shores and the soothing sound of waves crashing nearby.
Superpowers
- Flipping houses!
Kryptonite
- Home Depot
Clara Lopez Cabanillas
SEO SpecialistNicknameFiber Arts Enthusiast
Healthcare ExperienceDental
Clara Lopez Cabanillas is an accomplished SEO Specialist with a penchant for making positive impacts through her work. With a diverse background spanning various industries, Clara brings a wealth of experience to her role.
At Cardinal, Clara finds fulfillment in knowing that her efforts contribute to enhancing people’s lives. She believes that effective marketing, especially in the healthcare sector, is all about forging positive connections and reassuring individuals that they are in good hands throughout their healthcare journey. With over three years of experience in SEO and a background in copywriting, Clara excels in on-page optimization and content creation, making her a valuable asset to any team.
Outside of work, Clara has a keen interest in fiber arts, including knitting, sewing, and mending, and enjoys casual basketball games with friends. Additionally, she admits to having a guilty pleasure for watching bad movies, finding enjoyment in their entertaining flaws.
Superpowers
- Putting together an outfit
- She bakes a mean apple and pear pie
- Charades
Kryptonite
- Cats (loves them but she's allergic)
- The bay leaf
- Y2K fashion
Daniel Delgado
Web DeveloperNicknameEl Negro
Daniel Delgado, a skilled Web Developer at Cardinal, finds joy in creating new things and tackling the challenges of bug fixing—an essence of the development world. With 2 years of specialized experience in WordPress and a commendable 8 years in the broader IT industry as a full-stack developer, Daniel brings a wealth of technical expertise to his role. While it marks his first venture into healthcare, his diverse skill set reflects his adaptability and proficiency in various development aspects.
For Daniel, the driving force behind improving performance and achieving better results is rooted in a commitment to continuous learning. This dedication to staying on the cutting edge of web development technologies propels him to refine his skills consistently. Working with healthcare brands and diving into healthcare marketing is particularly rewarding for Daniel. It provides him with a deeper understanding of the industry, fostering professional growth and contributing to his overall development.
Beyond his coding endeavors, Daniel finds relaxation in being with his family and surfing the vast expanse of the internet. Whether crafting digital experiences or enjoying leisure time, Daniel Delgado is not just a web developer; he’s a professional who embraces challenges, continuous learning, and the joys of family and technology.
Superpowers
- Being a joker
- Talking about technology
- Amateur therapist
Kryptonite
- Family
- FC Barcelona
- Classical Rock and Roll
Danielle Kilgore
Director of Talent AcquisitionNicknameDani
Before starting a career in education, Dani worked as a recruiter while she was in graduate school. After 6 years, she was ultimately drawn back to talent acquisition and joined the Cardinal Flock!
With a huge passion for making connections and helping both Cardinal and the candidate grow in success, it’s Dani’s job to source and find the highest level of talent for Cardinal. Networking and seeing connections develop into company-wide growth motivates her to work hard and ensure that our clients work with the MOST qualified people to grow their business and generate more patients!
When she isn’t recruiting top talent for Cardinal, you can find Dani awake at 4 AM almost every morning lifting heavy things. She is also often occupied by her two boys, which is almost another full-time job!
Superpowers
- Avid List Maker & Checker Offer
- Solid 8/10 Chef
- Boy Mom
Kryptonite
- Can't Swim
- Cockroaches
- Indian Cuisine
Diego Rivas
Web DeveloperNicknameCapybara Rivas
Diego Rivas is a pro Web Developer renowned for his expertise in crafting dynamic and innovative digital solutions. With a knack for blending creativity with functionality, Diego crafts killer websites that not only look good but work like a charm.
With around a decade of experience under his belt, Diego is a jack-of-all-trades when it comes to web development. From crafting WordPress themes to delving into e-commerce sites, he’s done it all. He’s even dabbled in various content management systems, like Contao and Joomla, with one of his standout projects being the Argentinian National Tourism Website. Diego’s drive to excel and achieve better results comes from his belief in teamwork and communication. He’s all about working together to make magic happen.
Outside of work, Diego’s all about the good vibes. You’ll find him catching waves while surfing, casting lines while fly fishing, or jetting off to new destinations. He’s all about living life to the fullest, both on and off the clock.
Superpowers
- Never gets tired of traveling
- Can speak with his two dogs
- MUSIC (he plays electric / classical guitar, and can read music!)
Kryptonite
- John Frusciante’s music
- Cooking homemade pizza
- Dogs / Stray Dogs
Dylan Youngs
Associate Media DirectorNicknameDy-lan
Dylan is an Associate Media Director at Cardinal Digital Marketing, with over a decade of experience in digital marketing. He specializes in search, social media, tracking, and reporting, helping clients identify gaps in their strategies and implementing campaigns that drive results. Dylan has collaborated with a range of healthcare organizations, from consumer product companies addressing medical issues to large medical centers and emergency care facilities.
Passionate about understanding the challenges companies face, Dylan is dedicated to optimizing performance continually, improving month over month and year after year. His approach involves adapting strategies based on data and the constantly evolving media landscape. Dylan finds healthcare marketing particularly rewarding because it allows him to connect people with providers in a meaningful way, helping individuals find the care they need at critical times.
Outside of work, Dylan enjoys cooking, playing guitar, exploring Philadelphia, hanging out at coffee shops, making friends with all the dogs and window cats, riding his bike, spending time with friends, and striving to be a better person each day.
Superpowers
- Amateur Chopped contestant
- Thrives off being empathetic and connected to others
- Hobby master
Kryptonite
- Billy Joel
- Perfecting homemade bagels
- Sitting on a beach for more than 30 minutes at a time
Emilee Russell
Marketing Creative SpecialistNicknameTartan Scorsese
Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.
With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Marketing Creative Specialist.
With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients.
She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny).
Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic.
Superpowers
- Crossword Puzzles
- Being able to hum the entire orchestral theme from ET
- Getting celebrities to notice her on social media
Kryptonite
- Steve Buscemi
- The song ‘Two Princes’ by Spin Doctors
- Anteaters
Erin Rawlings
Sr. Account DirectorNicknameTall Girl Energy ( she’s only 5'1)
With over a decade of experience in marketing and account management, Erin brings a wealth of expertise to her role at Cardinal. Her career began at a specialized healthcare SEO agency and she is excited to return to the industry where it all started.
What sets Erin apart is her passion for strategic thinking. She revels in the art of partnering with clients, diving deep into their unique stories, and identifying solutions that not only address immediate challenges but also propel their businesses forward. At Cardinal, Erin channels her boundless curiosity and unwavering determination into fueling positive performance through strategic partnerships and innovative approaches. Her desire to learn, adapt, and never settle drives her to consistently seek better results, mirroring the dynamic and ever-evolving nature of the healthcare and marketing landscape.
In her free time, Erin can be found wrangling her two toddlers, enjoying outdoor adventures (when the Florida weather permits), and trying to keep up with her favorite podcasts. She also enjoys scoring awesome sales on home decor (that she may or may not need).
Superpowers
- Word puzzles
- Never being the one to drive anywhere
- GIF enthusiast
Kryptonite
- Judging if the book or movie/show is better
- Dr. Pepper
- Re-watching 2000's teen dramas multiple times through
Evan Ilgenfritz
VP of Paid MediaNickname‘Faster Than a Bear’
Healthcare ExperienceMulti-location Healthcare
Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
Superpowers
- Can allegedly outrun a bear
- Death stare
- Power posing
Kryptonite
- ‘Take on Me’ by a-ha
- Money
Florencia Arguello Osuna
SEO SpecialistNicknameFlor
Meet Florencia Arguello Osuna, a dedicated SEO Specialist with an ever-evolving spirit and a passion for making digital landscapes thrive. With around three years of experience under her belt, keywords research and on-page content optimization are her forte.
What sets Florencia apart is her unwavering enthusiasm for every client’s journey. Every project is a puzzle waiting to be solved, and she approaches each challenge with a “game on” mindset. Watching her clients flourish and achieve their goals is what keeps her driven. For her, it’s all about being part of a team that shares a singular objective. Beyond her technical prowess, she possesses a unique fascination with understanding user behavior and deciphering the intricacies of human thought.
Outside of the office Flor enjoys traveling with her son, Francesco. She loves to find new places where Francesco can run around and play while she relaxes and savors some treats.
Superpowers
- Master toy architect
- Makes the best homemade pizza
- Knows every song in her playlist just by hearing the beat
Kryptonite
- Francesco (her son)
- Clowns
- Chipa
Florencia Palacio
Data AnalystNicknameFlor
Florencia brings a unique blend of analytical prowess and a deep passion for translating data into meaningful insights to the Flock. With four years of dedicated experience in the field, she has honed her skills in a manner that enables her to bridge the gap between data and decision-making.
Florencia’s enthusiasm is fueled by her innate ability to connect data with people. She derives immense satisfaction from assisting individuals in making informed, data-driven decisions, fostering a culture of data consciousness within organizations. Always striving for improvement, Florencia relentlessly seeks innovative solutions that amplify the impact of data. She sees marketing as a means of creating connections between companies and people, and she believes that healthcare marketing is particularly rewarding because it directly contributes to enhancing people’s lives.
Outside of work, Florencia is a devoted mother to a three-year-old and she finds joy in witnessing his growth and happiness as he learns new things. She also enjoys the tranquility of swimming and recently started singing lessons. As a true family person, Florencia spends her Sundays at her father’s house enjoying traditional Argentine asado.
Superpowers
- Super Mom
- Being really focus on something
- Puzzle Master
Kryptonite
- Her son, Bauti
- Heights
- Sports
Gina Membrillo
Director of Talent AcquisitionThough Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections.
With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients!
When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!
Guido Volpi
Project ManagerNicknameCoco Loco
Guido is a Project Manager with over 10 years of experience handling high-impact projects. Starting his career in creative projects, he developed innovative solutions to diverse challenges. Over time, he transitioned to a process-driven and modernization approach, leading projects and teams toward high results. This blend of creativity and structured methodology equips Guido with the skills to manage complex situations and contribute effectively to any team.
At Cardinal, Guido is passionate about diving into tough situations and guiding his team to successful outcomes. He particularly enjoys working with the Flock during this growth phase, creating strategies to help clients and ensuring people get the care they need.
Guido is driven by the impact of small changes that lead to significant results. Watching a solution for a single issue evolve into a comprehensive strategy that elevates the entire team motivates him to focus on continuous improvement. For Guido, healthcare marketing is especially rewarding because of its ultimate impact on patients’ lives. Connecting people with the care they need in an easy and quick way, and potentially improving their lives, brings him immense fulfillment.
Outside of work, Guido is passionate about music and culture. He spends his free time attending various cultural events—concerts, museums, festivals—soaking in the experiences and enjoying the vibrant cultural scene.
Superpowers
- Movie / TV Series Trivia
- Human Shazam (recognize a song with just 1 sec)
- Life Jingle Songwriter
Kryptonite
- Jared Leto
- K-Pop
- Magicians
Ian Albahae
Lead Web DeveloperNicknameStereotypical Developer
Ian is an experienced web developer who thrives in an ever-changing environment, fueled by the excitement of working on diverse projects and witnessing the tangible results of his efforts. With over 15 years of industry expertise, he has mastered a wide range of web technologies, including ASP.net, React, WordPress, and PHP, where he developed a groundbreaking testing
platform for sleep apnea patients.
Ian’s curiosity is the driving force behind his continuous pursuit of improvement. He firmly believes that trying new things and breaking free from inefficient patterns is essential to reaching new heights of excellence. He approaches each project with a fresh perspective, always seeking innovative solutions to deliver optimal results. While Ian’s work primarily revolves around web development, he finds great satisfaction in contributing to the healthcare landscape. His role is just a small piece of the puzzle and he takes pride in the impact he makes on improving the lives of others. By leveraging his expertise in web development, Ian feels empowered to make a meaningful difference in the healthcare sector.
When Ian is not immersing himself in web development, he enjoys mountain biking and exploring personal audio. While he may not actively participate in playing soccer, he is an avid spectator, finding joy in watching the beautiful game. And, of course, Ian’s love for coffee remains a constant presence, always seeking the perfect cup to enhance his day.
Superpowers
- Tuning out distractions
- Drinking black coffee
- Functioning on little sleep
Kryptonite
- Chick-fil-a
- Horrible action movies
- Expensive audio equipment
Itaili Gonzalez
Paid Social Media ManagerNicknameIta G.
Itaili brings a combo of fiery passion and proficiency to her work. Specializing in Paid Social, she plays a pivotal role in crafting and executing innovative strategies. Cardinal’s commitment to saving and improving lives resonates deeply with her, fueling a passion for utilizing data-driven strategies and growth tactics.
Driven by a personal pursuit of excellence, Itaili consistently seeks to challenge and surpass her limits. Her motivation is key in driving better results and achieving performance milestones for our clients! She finds personal fulfillment in contributing to campaigns that positively impact patients, knowing her efforts help them get the care they deserve.
Beyond the professional realm, Itaili enjoys a life rich in diverse experiences. She is an avid runner, finds tranquility in meditation, and has a passion for travel and exploring new cultures.
Superpowers
- Making friends
- Listening
- Desire to learn new things
Kryptonite
- Cooking
- Spotify
- Being quiet
Jacob Spikes
Associate Media DirectorNicknameSpikes
Jacob, a proficient Paid Media Supervisor at Cardinal, is driven by a genuine passion for assisting individuals in discovering solutions tailored to their needs. With a decade of experience in paid digital media, Jacob brings a wealth of expertise to his role at Cardinal.
Jacob’s commitment to continuous improvement is evident in his approach to digital media. He believes in embracing the ever-evolving landscape, fostering a culture of testing, embracing failure as a pathway to growth, and strategically investing in successful initiatives. For Jacob, healthcare marketing holds a special reward. The satisfaction of helping people discover personalized solutions aligns perfectly with his professional ethos. The opportunity to contribute to the healthcare industry, where tailored solutions are paramount, resonates deeply with his passion for making a positive impact.
Beyond the digital realm, Jacob finds joy in trail running, witnessing the growth of his kids, and indulging in the immersive world of books, even if they take a bit too long to finish.
Superpowers
- Being a dad Finding good hole-in
- His Peloton stats
- Finding good hole-in the wall restaurant
Kryptonite
- Apple pie and vanilla ice cream
- Coffee
- Dumplings
Jacqueline Morgan
Senior Account ManagerNicknameJack-A-Line
Healthcare ExperiencePediatrics, Gastroenterology, Addiction Treatment, Behavioral Health, Veterinary
Upon graduating from the University of Georgia, Jacqueline spent several years working in the healthcare marketing world. As her love for digital marketing grew, she found a place here at Cardinal!
Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s clients, like Cardiothoracic & Vascular Surgeons (CTVSA), Savida Health, CityVet, and Bridging the Gaps, reach more patients. She thrives on robust project management and uses her experience in paid search and SEO to help implement innovative strategies that maximize performance and ignite growth.
Now residing in Orlando, Florida, Jacqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.
Superpowers
- Excessively re-reading books
- Skincare queen
- Pop culture trivia
Kryptonite
- Boy bands
- Puppies
- Craving a burger & fries for every meal
Jean Zhang
Sr. Creative DirectorNicknameRatatouille
Jean Zhang is the Senior Creative Director at Cardinal Digital Marketing, where she leads data-driven creative and technology strategies for clients. With a keen ability to analyze data from usability tests, focus groups, and campaign performance, Jean derives insights that form the backbone of client strategies. She has successfully launched numerous digital campaigns across web, media, email, video, content, and mobile platforms. Her expertise in demonstrating the value and ROI of her data-driven creative approach consistently converts project-based clients into long-term partnerships.
Superpowers
- Can chirp like a cricket
Kryptonite
- Australian accents
Juan Gomez
SEO SpecialistNicknameTolito
Juan is a dedicated SEO Specialist with over 5 years of experience working in digital marketing. His expertise spans On-Page optimization, Technical SEO, local SEO, and Off-Site SEO.
Working in SEO has made Juan a fast learner, adapting to constant changes and staying up-to-date with the latest best practices, news, and trends. At Cardinal, gets to leverage his SEO enthusiasm to connect good people with great healthcare providers and ensure users find valuable information and accessible websites. Juan finds healthcare marketing particularly rewarding as it enables him to combat online medical misinformation while learning about clients’ services and implementing user-first SEO strategies.
Juan is driven by his own experiences as a user seeking reliable information online, motivating him to make impactful improvements to clients’ websites. He has a strong desire to fight misinformation and black hat SEO tactics that prioritize revenue over creating helpful websites.
In his personal life, Juan is passionate about racket sports, playing padel four times a week and tennis twice a week. He also enjoys cooking new recipes.
Superpowers
- Buying unnecessary items to collect
- Having an bottomless stomach when traveling
- Drinking iced coffee
Kryptonite
- Doing the dishes
- Karaoke
- Drinking iced coffee
Kelly Cazzanello
Sr. Paid Media ManagerNicknameCookie Monster
Kelly Cazzanello is a dedicated Sr. Paid Media Manager with 6 years of experience in digital marketing. Her diverse background includes roles such as digital marketing analyst, social media planner, community manager, advertising tutor, paid media manager, and media operations specialist. This varied experience provides her with a well-rounded perspective, enabling her to develop impactful and innovative strategies.
At Cardinal, Kelly is passionate about achieving exceptional results and believes that the organization’s mission aligns perfectly with her goals. She is driven by the tangible impact her actions have on clients’ success and the constant challenge to push her limits, learn, and achieve better outcomes. Kelly’s interest in healthcare has grown over the years, and she is excited to merge her passion for marketing with her interest in healthcare, knowing that her efforts help connect people to essential services and resources.
Outside of her professional life, Kelly enjoys specialty coffee, exploring new coffee shops, trying different types of food, watching series and movies, attending local fairs, doing pottery, and exercising. She considers herself a proactive, collaborative, and results-oriented professional who is always eager to learn and grow.
Superpowers
- Analyzing the pros and cons of everything.
- Culinary Explorer
- Coffee Connoisseur
Kryptonite
- Chewy cookies
- Reality shows
- Saving recipes in TikTok that she may never cook
Kimberlee Bochek
Sr. Account DirectorNicknameKimbo Slice
Kimberlee Bochek brings a wealth of experience and a deep passion for healthcare marketing. With nine years of dedicated work in this field, her expertise spans both agency and in-house settings, allowing her to bring a unique perspective to her role.
Kimberlee’s journey in healthcare marketing began as a medical content writer and link builder at a digital marketing agency. It was during this time that she discovered the profound impact marketing can have in connecting patients with the right medical providers who can positively transform their lives. This realization became the driving force behind her work. As a Senior Account Director, Kimberlee understands the intricacies of healthcare marketing from the client’s perspective. With a firsthand understanding of the distinction between good and great agencies, Kimberlee is committed to forging long-term client relationships built on trust and exceptional results.
Beyond her professional achievements, Kimberlee is known for her vibrant personality and sense of humor. Outside of work, she indulges in her newfound passion for interior design, channeling her creativity into transforming her new home. Additionally, she enjoys spending weekends at the pool, taking leisurely walks with her beloved pup, showering affection on her two cats, and exploring the vibrant culinary scene of the Tampa Bay area.
Superpowers
- Her Chipotle order
- Finding humor in the mundane
- Speed walking / talking / typing
Kryptonite
- A crisp McDonald’s sprite
- Listening to random comedian’s podcasts
- Finding recipes on TikTok
Laura Mantovani
Applied Analytics SpecialistNicknameLulu
Laura is an Applied Analytics Specialist with nearly 15 years of experience in data analytics, including 10 years in digital marketing. She excels in dashboarding, attribution modeling, AB testing, and forecasting. Laura has also gained valuable experience in healthcare analytics, having managed monthly reports and QBR data visualizations for a medical technology company.
Passionate about her work at Cardinal, Laura thrives in a dynamic and talented team environment where she can continuously learn and apply advanced analytical techniques. Cardinal’s amazing healthcare clients drive her to improve performance, knowing that her efforts contribute to a sector that directly impacts people’s well-being. Laura finds healthcare marketing particularly rewarding due to the unique challenges and opportunities it presents. She is fulfilled by the knowledge that her work helps improve healthcare access and outcomes for individuals.
Outside of work, Laura enjoys hiking and being outdoors, road-tripping, and reading novels that keep her up until 2 AM. She also loves spending time with her large family, playing the piano, watching true-life movies or series, and trying ethnic food.
Superpowers
- Being the ultimate fun / world’s favorite aunt
- Sudoku and jigsaw puzzles
- Coming up with ideas for new apps
Kryptonite
- Horror movies
- Not getting her 8 hours of sleep
- Public speaking
Lauren Leone
Chief Growth OfficerHealthcare ExperienceMulti-location Patient Acquisition Strategies
Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.
Lexie White
Creative SpecialistNicknameProfessional Part-Time Plant Mom
Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts.
From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door!
In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!
Superpowers
- Binge-watching TV shows
- Naming smells
- Cooking without measurements
Kryptonite
- Buying books, despite having an entire unread bookshelf
- Dance music
- Crippling ice cream addiction
Lucas Moreno Cortés
Email Marketing SpecialistNicknameDancing Beast
Lucas is an Email Marketing Specialist with a passion for engaging both new and existing customers through automated messaging, leveraging it as a low investment channel with high ROI. With a decade of experience in marketing, Lucas boasts proficiency across various CRM frameworks and email marketing platforms.
Known for his collaborative spirit, Lucas is a team player who values collective success above all else. He believes in the power of teamwork, acknowledging that achieving goals is the result of everyone pulling together and giving their best, making team victories all the more satisfying. For Lucas, healthcare marketing holds a special significance due to its potential to make a tangible difference in people’s lives.
Outside of work, Lucas enjoys listening to music, dancing, attending shows and festivals, and building his collection of vinyl records!
Superpowers
- High energy
- Can watch The Lord Of The Rings extended Trilogy in a single shot
- DANCING
Kryptonite
- Bad music mixing
- Soggy pasta
- Festival or Concerts attendees filming the whole thing with their phones
Lucas Trotta
SEO SpecialistNicknameChino
Lucas is your go-to guy for all things SEO. He’s just crazy about it! At Cardinal, he’s pumped to take his SEO game to the next level and make a real splash in the digital world.
With three years of SEO wizardry under his belt, Lucas is all about crunching numbers and diving deep into data. He’s like a detective, but instead of solving crimes, he’s cracking the code of search engines. While healthcare marketing is new turf for Lucas, he’s stoked about the idea of making patients’ lives easier. Imagine finding the right doc or getting a timely diagnosis without all the hassle. That’s the dream!
Outside the digital realm, Lucas is a man of many talents and interests. He’s a whiz in the kitchen, loves pumping iron at the gym, and can grapple with the best of them on the BJJ mats. But that’s not all—he’s also a tabletop RPG aficionado, a WoW raider extraordinaire, and a movie buff who can appreciate everything from Oscar winners to cheesy action flicks. Lucas knows how to live life to the fullest, on and offline!
Superpowers
- Analytical geek
- Deadpan dark humor delivery
- Can watch The Lord of The Rings extended Trilogy in a single shot
Kryptonite
- Rude or annoying people
- The existential dread of being aware of my own existence
- Bad food
Lucía De Luca
Paid Search ManagerNicknameLu, Lollipop
Lucía (or Lu) is a passionate Paid Search Manager at Cardinal with a strong affinity for the healthcare industry. With over 2 years of experience in digital marketing, Lucía brings her expertise and creativity to achieve remarkable results in her role.
What fuels Lu’s drive for continuous improvement and better performance is the perfect blend of data science and creativity that she gets to explore in her work. This unique combination allows her to devise innovative strategies and deliver outstanding outcomes for Cardinal’s clients. Healthcare marketing holds a special place in Lu’s heart due to the rewarding feeling she gets from contributing to the industry’s growth. Working with healthcare brands allows her to play a vital role in making the user experience smooth and effortless, which is of utmost importance when it comes to healthcare services. She finds it truly fulfilling to contribute to a sector that impacts people’s lives positively.
Outside of work, Lu is a music enthusiast and is always on the lookout for new tunes to enjoy. She also cherishes her time with friends and loves to explore different places. Family holds a significant place in her heart, and spending quality time with her parents and brother, especially during Sunday barbecues, brings immense joy to her life
Superpowers
- Recommending new music
- Cooking the best milanesas (Argentinian food)
- Co-piloting on a road trip
Kryptonite
- Kittens
- Listening to Big Thief on a rainy Saturday Morning
- An Argentinian asado with friends & family
Marc Apter
Associate Media DirectorNicknameMr. Cool Guy
Marc is an Associate Media Director with over 13 years of experience in digital marketing, including 2 years in the pharmaceutical industry. He specializes in SEM, paid social, and e-commerce optimization, with a proven track record of driving revenue growth and enhancing brand visibility. Marc is skilled in managing multi-million-dollar budgets, optimizing PPC campaigns, and implementing innovative strategies.
Marc is passionate about connecting clients and people with the information they want, when they need it, and is driven by the principle of never settling, always striving for better results for his clients.
In addition to his professional achievements, Marc excels in team leadership, client relations, and cross-functional collaboration, and is recognized for his ability to resolve complex issues.
Superpowers
- Loves rocks
- Can quote Mean Girls line for line
Kryptonite
- Puppets
- Can quote Mean Girls line for line
María Buzzi
Sr. Paid Media ManagerNicknamePocha
Healthcare ExperienceDental, ENT, Preventative Medicine, Genome Research
María is a dedicated Sr. Paid Media Manager with 8+ years of experience in digital marketing. Her career has been marked by a strong focus on data-driven strategies, where she excels at analyzing campaign performance metrics, interpreting data insights, and making strategic adjustments to drive better results. María’s innovative approach, which combines analytical rigor with creative thinking, has enabled her to tackle complex challenges and develop impactful solutions.
At Cardinal, María is excited about the opportunity to deepen her understanding of client strategies and to further grow her expertise. She is particularly drawn to Cardinal’s mission of helping clients achieve exceptional results and scale their businesses. María is eager to continue learning and evolving in her role, and she is motivated by the chance to connect clients with the services and resources they need to succeed.
María’s background in healthcare marketing is extensive, having worked with a range of organizations including dental clinics, ENT institutes, a Preventive Medical and Genomic Studies Center, and a health insurance company. This experience has enriched her understanding of the unique challenges in healthcare marketing and has fueled her passion for delivering precise and helpful information to the right audience.
Outside of her professional life, María enjoys tea time, staying active with workouts and trekking, and indulging in her love for series and food fairs.
Superpowers
- List making (especially related to traveling)
- Jingle mix master
- Travel planning pro
Kryptonite
- Stray Kids
- Animals
- Food travel
Mercedes Zemborain
Paid Media ManagerNicknameMechi, Fashion Hunt Guru
Mercedes (or Mechi) joined the Flock with 3 years of paid search experience under her belt. She is deeply passionate about her role and cherishes the opportunity to continuously learn and grow in the dynamic world of paid media. Her work at Cardinal is driven by her desire to build strong, caring relationships with clients.
Mechi strives to achieve better results because she understands the profound impact her efforts have on clients and, ultimately, the people in need of their services. The satisfaction of making clients happy and contributing to the well-being of others is a key motivator for her.. Being able to play a part in improving health and overall well-being by effectively promoting her clients’ offerings at the right time and place fills her with excitement and a sense of purpose.
Outside of the office, Mechi enjoys attending concerts, binge-watching the heartwarming series “This Is Us” (which she has watched twice already!). Most importantly, she values spending quality time with friends and family eating Argentinian asado.
Superpowers
- Scattergories
- Dad jokes
- Watching horror movies without flinching
Kryptonite
- The Foo Fighters
- Thrifting
- Chocolate Chip Cookies
Michelle Fernald
Sr. Account ManagerNicknameThe Third Gilmore Girl
Healthcare ExperienceDental
Michelle brings a unique perspective to her role as Sr. Account Manager as she was a client of Cardinal before joining the Flock! Her passion for digital marketing was ignited during her previous work in the dental industry, managing marketing for over 220 dental offices.
Having experienced marketing from the client’s perspective, Michelle gained invaluable insights into the type of Account Manager that clients desire. With this knowledge, she is committed to being the best possible advocate for her clients, leveraging her firsthand understanding to provide top-notch service. Healthcare marketing holds a special place in Michelle’s heart because she understands the profound impact it can have. Knowing that the work she and her team do at Cardinal makes it easier for individuals to find and access the healthcare they need is incredibly rewarding.
Beyond her professional life, Michelle enjoys exploring dog-friendly places with her Bernedoodle puppy, Tyde. She loves the guilty pleasure of reality TV, finding entertainment in the drama and intrigue of unscripted shows. As a dedicated Boston sports fan, she often faces the unique challenge of attending rivalry games with her New York-loving boyfriend. Michelle is also an avid cook and is always on the lookout for the best meals at Trader Joe’s, combining her love for culinary adventures with the convenience of ready-made options.
Superpowers
- Hula Hooping
- Going to bed at 8pm
- Being able to eat the same meal 7 days in a row
Kryptonite
- Hoodie Allen
- Always using TikTok references
- Buying her puppy toys
Mina Gonzalez
Web DeveloperNicknameLa Gringa
Mina, is a seasoned Web Developer at Cardinal who thrives on the constant challenges and learning opportunities that come with her role. With four years of immersive experience in website development, she has honed her skills and embraces a meticulous approach to her work. Her ultimate satisfaction lies in executing tasks flawlessly and precisely.
For Mina, healthcare marketing represents a departure from the typical use of marketing tactics for potentially toxic purposes. Being part of a team that promotes something as essential and positive as healthcare brings her a profound sense of fulfillment. Mina’s motivation is fueled by the fact that she knows she can rely on her team for problem-solving and finding innovative solutions.
Outside of the digital realm, Mina’s passions lie in football (aka soccer) —both playing and watching. She also enjoys engaging in lively discussions about the sport that brings her immense joy and fulfillment.
Superpowers
- Sudoku
- Cleaning
- Making people laugh
Kryptonite
- Marcelo Gallardo
- Lionel Messi
- Shakira
Patricia Sarmiento
Technical Project ManagerNicknamePato
With over ten years of experience in the tech industry and a robust background in Human Resources, Patricia’s has a passion for digital marketing innovation. Transitioning from technology, she specializes in project management and supporting tech teams in developing exceptional products. Her drive to constantly improve and tackle challenges head-on makes her a pivotal member of the Cardinal team.
Patricia’s dedication to healthcare marketing is deeply personal and influenced by her mother’s career in nursing. This connection motivates her to meaningfully contribute to the work we do to help orgnaizations help patients find care.
Outside the office, Patricia finds joy in nature, often trekking through the mountains at her parents’ home. An avid runner, she treasures these moments for personal reflection, accompanied by her favorite tunes or enlightening podcasts!
Superpowers
- Cleaning
- DealMaster
- Memorizing episodes of Friends
Kryptonite
- Neat freak
- Skiing
- Her Kia Picanto
Patrick Wampler
Senior Project ManagerNicknamePanda Pat
Patrick joined the Flock with 15 years of experience in digital marketing and project management. He is a Project Management Professional (PMP) certified expert who has managed the build of hundreds of web properties and digital marketing campaigns throughout his career. Patrick has led many successful digital marketing and digital technology teams, working with various healthcare digital properties and organizations for the past decade.
Patrick is passionate about his work at Cardinal, driven by the satisfaction of seeing successful project launches and helping clients achieve success. He is motivated by the challenge of finding elegant solutions to difficult problems and takes pride in the accomplishments of his team. Working with healthcare brands is particularly rewarding for Patrick, as he values the opportunity to help people find the healthcare support they need. He understands that finding the right health resources can be life-changing.
Outside of work, Patrick enjoys playing basketball with his son in the driveway, watching “Bluey” with his daughter, and taking both of his kids to Zoo Atlanta.
Superpowers
- Word Games
- Cooking
- Basketball
Kryptonite
- Bigotry and Hate
- Scary Muppets
- People who tailgate
Ralph Desmornes
SEO ManagerNicknameDJ Ralph
Ralph Desmornes is an accomplished SEO Manager with over 9 years of experience in digital marketing. He has a strong passion for building and optimizing online presence for businesses across various sizes and industries. Ralph has a proven track record of increasing traffic and revenue through effective SEO techniques and Google Ads campaigns, as well as analyzing site performance and identifying opportunities for improvement.
Ralph has immense experience leading SEO and analytics efforts, focusing on driving qualified leads and revenue. He has collaborated with cross-functional teams to develop and implement impactful digital marketing strategies, utilizing SEO best practices and Google Ads tools. Ralph continuously analyzed site performance through detailed analytics reporting, providing valuable insights and recommendations for optimization. He enjoys interacting with new people, businesses, and ideas, and is always eager to apply his SEO and analytics expertise to new challenges and opportunities.
Superpowers
- DJing
- Finding the BEST places to eat
Kryptonite
- DJing
- Megamind
Rebecca Lang
SEO ManagerNicknameMicroscope Pro
Rebecca Lang is rockstar SEO Manager with over 8.5 years of experience in digital marketing, content creation, and data analysis. She specializes in copywriting, and data analysis, with a strong focus on SEO, email, and web analytics. Rebecca has extensive experience managing on-page and off-page SEO for local, national, and international sites across various industries, particularly healthcare.
Rebecca has a proven track record of delivering innovative and effective SEO solutions. Her achievements include developing an automated writing process, exploring new schema tactics, and creating large-scale content strategies for multi-site, international clients. She has also contributed to data science projects for Core Web Vitals monitoring and dashboards.Her mission is to use her expertise and creativity to help clients grow a quality, captivating online presence and reach their target audience.
Outside of work, Rebecca enjoys finding hidden gems at Goodwill, looking at microorganisms through her microscope, and dancing.
Superpowers
- Thrifting Master
- Looking at microorganisms
Kryptonite
- Cinnamon rolls (gluten-free of course)
- Hot tubs
Rich Briddock
Chief Strategy OfficerNicknameBrit-ch Riddock
Healthcare ExperienceMulti-location Healthcare
Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance.
As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.
Superpowers
- Handling rejection
- Willing to try anything once… sometimes twice
- Hypnotizing British accent
Kryptonite
- ‘The Final Countdown’ by Europe
- Balloons
- Soccer
Richard Accardi
VP of Client ServicesNicknameBacardi
Richard Accardi, is a seasoned professional with a passion for making impactful connections between patients and diverse provider partners. With over 11 years of experience in Account Services, he brings a wealth of expertise in lead generation and retention marketing to the table. While healthcare isn’t within his previous scope, his extensive background underscores his ability to drive successful marketing strategies.
Richard’s enthusiasm stems from the opportunity to create a difference in people’s lives by fostering relationships between patients and various healthcare providers. However, his ultimate passion lies in mentoring and guiding his exceptional team. Richard thrives on collaborating with his team, strategizing marketing initiatives, and navigating problem-solving challenges, finding fulfillment in their collective accomplishments. The driving force behind Richard’s pursuit of excellence is a potent blend of ambition, caffeine, and an insatiable curiosity. He believes in constantly pushing boundaries and surpassing his own expectations, finding satisfaction in the moments where he can proudly say, “I nailed that!” For Richard, healthcare marketing represents more than promoting products; it’s about positively impacting lives.
Outside of the office, Richard enjoys spending time with his family. When he’s not with them, he immerses himself in DIY home projects. Despite the time it may take, the sense of achievement he feels upon completing them, like constructing a bench for the mudroom, is immensely gratifying.
Superpowers
- Patience
Kryptonite
- Falcons Football
Rithika Rajesh
Senior Director of Business DevelopmentNicknameLiterary Lizard
Healthcare ExperienceDental and Hearing Care
Rithika Rajesh, Senior Director of Business Development at Cardinal, thrives in the fast-paced, dynamic environment that perfectly complements her fervor for digital marketing. Her rapid integration of diverse skill sets have been pivotal in driving Cardinal’s success through impactful and efficient digital solutions.
With over a decade of experience in the field, Rithika’s expertise is a culmination of extensive healthcare involvement, particularly in Dental and Hearing Care. Her comprehensive digital marketing background spans across various industries, where she has not only established but also grown digital departments from their inception.
What fuels Rithika’s pursuit of excellence is her inner drive to surpass personal benchmarks. Her commitment to exceeding expectations propels her to improve performance and set new industry standards. Healthcare marketing holds profound meaning for Rithika. It provides her with a platform to communicate vital information, contributing to the creation of healthier communities and positively impacting public health. By promoting services that enhance individuals’ health and quality of life, she finds immense fulfillment in contributing to their well-being.
Outside of work, Rithika finds joy and relaxation in dancing, exploring new destinations through travel, and indulging in the art of cooking. These hobbies provide her with a well-rounded balance, allowing her to recharge and approach her professional endeavors with renewed enthusiasm.
Superpowers
- Getting a room settled down or their attention in 3 seconds
Kryptonite
- Bagels & Cream Cheese
- Chocolate
- Her Dogs
Rob Sauter
VP, Earned and Owned MediaNicknameBobby Slaughter
Rob is a long time digital marketing professional who has spent his career dedicated to the science of marketing and impact a true marriage of art and science can have for a brand. With over 10 years of leadership in the agency and healthcare space Rob leads a cross departmental team of creatives, developers, SEO pros and retention experts as the VP of Earned and Owned Media.
With a Business degree from the North East (Merrimack College), a Masters in Statisitcal Analytics from the MidWest (University of Chicago), Rob now is firmly planted in the South East with Cardinal and looking to help the Healthcare industry innovate, grow and deliver for their patients. The Healthcare space has an incredible opportunity to take a step forward in the digital realm and both deliver customer experiences we have not seen before while pioneering privacy driven and compliant technologies the larger marketing universe will likely soon adopt – Rob is a patient and customer centric leader and passionate about moving the digital world forward for the Healthcare vertical.
Outside of work, Rob is a huge sports fan and athlete, from hockey, basketball to the College football rivalries of the South East, Rob is never too far from competition. However, his favorite people to cheer for are his wife, kids and continually growing family. Rob and his family spend as much time at the beach as time will allow and love nothing more than traveling and adventuring outdoors with the dog in tow!
Superpowers
- Dance parties with the kids
- Sports metaphors
- Monologues
Kryptonite
- Dogs
- Sportscenter
- Nachos
Ruchi Patel
Associate Media DirectorNicknameHangry Bird
Healthcare ExperienceBehavioral & Mental Health
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!
She works with multi-location healthcare groups like PCLI (15+ facilities) to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
When she isn’t working, you’ll find her enjoying a little bit of everything, from hiking on a nice sunny day, to re-organizing her space for the 50th time! Ruchi loves watching reruns of her favorite drama-filled shows (Gray’s Anatomy, Suits, This is Us), and experimenting with new dishes.
Superpowers
- Overusing emojis
- Binge-watching
- Immune to the effects of coffee
Kryptonite
- Midnight snacking
- Parallel parking
- TikTok videos
Ryan Rains
Paid Media (PPC) SpecialistNickname Ryan R. NOT Ryan S.
After graduating from the University of North Georgia with a degree in Public Relations, Ryan discovered her passion for digital marketing. She joined the Flock as an intern and is now thriving as a Paid Media Specialist!
Ryan’s dedication to her work allows her to successfully create, execute and optimize digital campaigns for our multi-location healthcare groups, such as PCLI and Center for Derm. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for.
When she isn’t working, you can find Ryan at the lake with a Michelob Ultra in hand. She also enjoys hanging out with her friends and family as well as spending money on things she does not need.
Superpowers
- Excessively using exclamation marks!!!!
- Watching reality TV, especially Bravo
- Knowing all the TikTok drama
Kryptonite
- Googling what happens at the end of a movie while watching it
- Living with her parents
- The gym
Sarah Bradley
Sr. Account DirectorNicknameReal Housewife of Woodstock Georgia
Healthcare ExperienceSenior Care, Mental Health Care
Born and raised in the peach state, Sarah is a Georgia girl! She has spearheaded accounts in numerous industries but is most excited about the world of healthcare digital marketing, especially paid social and search.
Sarah has extensive account management experience and uses her personability to deepen client relationships, allowing Cardinal to become an extension of our client’s team. She’s not afraid of challenges and works with some of Cardinal’s biggest clients, like LifeStance Health and TheKey. Her attention to detail is near fanatical and ensures that nothing slips through the cracks—which isn’t easy when you’re talking about 500+ locations across the country.
Sarah excels in helping huge brands cut their patient acquisition costs in half, exceeding conversion goals each month, and helping them navigate digital marketing through M&A and new brand identities and websites.
Superpowers
- Dominating at karaoke
- Talking to a wall
- Spending money quickly in Target
Kryptonite
- Justin Bieber
- New hats
- Spending money quickly in Target
Stanley Jean-Pierre
Sr. Account DirectorNicknameFlat Stanley
Stanley Jean-Pierre is a seasoned Sr. Account Director with over 8 years of experience in digital marketing. His expertise encompasses strategic planning, data analysis, digital marketing campaigns, and client relationship management.
At Cardinal, Stanley is passionate about implementing processes and procedures that drive meaningful change. He finds fulfillment in creating structured strategies that deliver exceptional results, perfectly aligning with Cardinal’s mission. Although new to the healthcare industry, Stanley has a deep appreciation for its importance, influenced by his family members in the field. He is driven by the tangible impact his work has on clients’ success and the constant challenge to push his limits, learn, and achieve better results.
In his personal time, Stanley enjoys working out, cooking, and reading. He is also passionate about mentoring and engaging in vibrant discussions that push the boundaries of innovation.
Superpowers
- Master of Meeting Mayhem
- Spreadsheet Sorcerer
- Gourmet Guru
Kryptonite
- Trying out complicated recipes on weeknights
- Binging on music late into the night
- Getting sucked into action movies and staying up too late
Tara Bannon
Sr. Account DirectorNicknameGuy Fieri’s #1 Fan
Tara joined the Flock with an already strong background in digital marketing! Upon earning her Bachelors in Mass Communications from the University of Delaware, she entered the wide world of advertising at an agency in Charleston.
Tara’s passion for digital marketing has allowed her to build great client relationships. In addition, it has helped her work with cross-functional teams at Cardinal to create innovative strategies that maximize performance. With business owners running in her family, she is incredibly passionate about driving client success.
The most rewarding part of her work at Cardinal is seeing our healthcare groups thrive due to our efforts!
Outside the office, Tara enjoys cooking, trying new restaurants, and hanging out with her furry pals, Toast and Butter. It’s safe to say, she’s got food on the brain. Did we mention, she runs a successful foodstagram account (@charleston_foodie) with 26k followers? Taco ‘bout dedication!
Superpowers
- Ordering too much food
- Making a great cup of coffee
- Itinerary planning
Kryptonite
- Chopstick usage
- Mashed potatoes
- Driving
Taylor Channell
Account DirectorNicknameTampa Bay Tay
Healthcare ExperienceDigestive, Dermatology, Addiction Treatment
Hailing from the land of Busch Gardens, Hulk Hogan (and the world’s largest continuous sidewalk), Taylor has a passion for all things digital marketing! With a strong background in SEO, she’s led B2B and B2C strategies across education, technology and healthcare industries. Much like her love for rock climbing, Taylor has taken her marketing career to new heights with Cardinal. She’s driven to learn new (rock solid) ways to improve the online presence of small business clients, like Northeast Digestive, Center for Dermatology & Laser, and New England Neurological, just to name a few! Taylor collaborates with clients, to drive the ABSOLUTE best results.
At Cardinal, she helps businesses double their organic website traffic, improve their overall ratings, and grow domain authority to consistently reach patient volume goals.
When she’s not killin’ it at Cardinal, she is spending time with Ollie, her 100 pound Labradoodle. Taylor is a big fan of her name twin T-Swizzle and LOVES enjoying a nice craft beer while watching grown men in tights give each other concussions. Go Tampa Bay Buccaneers!
Superpowers
- Contortionist queen
- Dog park junkie
- New Girl connoisseur
Kryptonite
- Tears from a small child
- Blasting Kendrick Lamar in the car
- Craving sushi 100% of the time
Taylor Grant
Director of Project Management & OperationsNicknameTMoney
Taylor is an accomplished Account Director with a career spanning over six years in the marketing landscape. Having begun her career in healthcare, she brings a unique perspective to her role at Cardinal. Taylor understands that healthcare marketing goes beyond business; it’s about connecting people to vital care.
As an Account Director, Taylor thrives on helping clients achieve their goals. She is driven by the dual excitement of assisting clients in reaching their objectives and exploring innovative strategies in the dynamic realm of digital marketing. What sets her apart is her genuine enthusiasm for reporting and strategy. She finds immense satisfaction in presenting clients with insights into their digital marketing efforts and witnessing their excitement as they see tangible results.
Outside of the office, Taylor leads an active life and she can often be found at the gym with friends. She also enjoys the great outdoors, embarking on walks and hikes with her boxer mix, Beasley, and her husband, Josh. And when it’s time to unwind, she indulges in the guilty pleasure of watching hilariously terrible horror movies from the comfort of her couch.
Superpowers
- The Office & New Girl Trivia
- Coffee does nothing but blacken her soul
- Iconic Resting B**ch Face
Kryptonite
- Chips & Queso
- Target
- Constantly spending money on coffee she could make at home
Tomás Altamiranda
Sr. Paid Search ManagerNicknameTomi
Tomás is a seasoned professional who thrives in the dynamic field of digital marketing. Having worked in the digital marketing industry for two years, specifically within the Health & Life Insurance sector, Tomás possesses a deep understanding of the unique challenges and opportunities that come with promoting healthcare brands. This experience has allowed him to develop a keen understanding of patient psychology and behavior, enabling him to optimize marketing strategies to enhance the patient journey and drive results.
Tomás’s commitment to continuous improvement is unwavering. He recognizes that there is always room for growth and that staying ahead of the curve is essential in a rapidly evolving digital landscape. By consistently learning and implementing new methodologies, Tomás ensures that his clients benefit from cutting-edge strategies and achieve their performance goals. Working in healthcare provides him with the opportunity to make a meaningful impact on patients’ lives by facilitating their access to quality care. By refining marketing approaches and optimizing patient appointment processes, Tomás plays a vital role in improving healthcare outcomes and ensuring a positive patient experience.
Outside of work, Tomás enjoys playing tennis and finding inspiration in the skill and dedication of athletes like Lionel Messi. He also enjoys a game of chess, even if he occasionally loses on Chess.com.
Superpowers
- Party Planning
- Technology Wiz
- Disassembling and assembling all kind of PCs.
Kryptonite
- Milanesas
- AC DC Live At River Plate 2011
- Karaoke
Turner McCreight
Director of AnalyticsNicknameWingman
Joining the Flock with more than five years of experience, Turner knows how to connect the dots between disparate healthcare marketing technologies and derive meaningful insight to inform marketing strategy.
As the leader of Cardinal’s analytics team, Turner develops integrated reporting capabilities that give healthcare brands visibility into the performance and impact of their marketing investment. The work he does researching emerging markets and provider density is critical in ensuring organizations are making informed decisions regarding acquisitions or opening new practices.
When he isn’t analyzing data, Turner spends his time painting miniatures for board games and playing bass guitar. He also enjoys wings, hot lemonyaki (a hot lemon pepper/teriyaki combination) wings in particular. Fun fact: Turner used to be a chicken wing delivery driver and got his first agency job by networking after making a delivery to their office!
Superpowers
- Fantasy Football
- Guessing what will happen next on TV Shows
- Geography Facts
Kryptonite
- Meme Stocks
- Hot Sauce
- The Smiths
Venus Sayanam
Resource ManagerNickname2nd Planet from the Sun
Healthcare ExperienceSenior Care
Don’t be fooled. Aside from sharing a name with the goddess of love and beauty, Venus has got brains too! Having tackled the creative side of social media marketing and paid search, she has come to realize her passion lies in analytics and project management.
From Paid Media intern to Resource Manager, Venus’s work at Cardinal has allowed her to dig into performance marketing strategy, as well as focus on ‘big picture’ management techniques. She uses her exceptional critical thinking skills to develop and implement cross functional workflows that help streamline processes and productivity.
Outside of work, Venus loves the great outdoors! She enjoys attending concerts, watching movies, and experiencing food from different cultures.
Superpowers
- Dominating the dance floor
- Sudoku
- Reasoning/Turning a bad situation into a good one
Kryptonite
- Donuts
- Instant Noodles
- Lucky Charms Cereal
Industries We Help Grow
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Dentists & DSOs
Dentists & DSOs
-
Mental Health Providers
Mental Health Providers
-
Addiction Treatment
Addiction Treatment
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Senior Care
Senior Care
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Urgent Care
Urgent Care
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Women's Health
Women's Health
-
Specialty Practices
Specialty Practices
-
Hospitals
Hospitals
-
Private Equity
Private Equity
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